CoffeeDesk to create an all-encompassing coffee experience at World of Coffee Exhibition 2023
Dubai, United Arab Emirates: CoffeeDesk, Europe’s leading distributor of coffee, tea accessories and equipment, are showcasing their iconic coffee products at the second edition of World of Coffee Exhibition 2023.
CoffeeDesk joined forces with UAE based coffee leaders, ROR Coffee Roastery (Rate of Rise) in February 2021. The launch of CoffeeDesk GCC aligns with the values of the Emirates based roastery – to caffeinate the Emirates with great coffee, using the best practices and curating only the highest quality of product.
The upcoming premier exhibition is to be held in collaboration with the Specialty Coffee Association and the Specialty Coffee Association UAE Chapter (SCA) from January 11 to 13, 2023 at Dubai World Trade Centre. CoffeeDesk aims to engage and connect with their GCC based customers and potentially connect with more coffee producers, manufacturers, retailers, traders, and the broader industry from the region and other parts of the world.
Marko Djuric, Global Business Development Director at CoffeeDesk sheds light on their rapid growth and expansion. “We all know Dubai’s position as a world class destination for hosting international events. When we started on CoffeeDesk GCC with our partnership with ROR, it was clear that we wanted to bring our best to this dynamic city with the help of ROR that are amongst leaders in the coffee industry here in the Middle East.”
“We also want to give credit back to people who are putting their hearts into growing and harvesting coffee trees so we can enjoy a good cup of coffee anywhere in the world and Dubai was ideal to expand to after we had astounding feedback in Europe.” He added.
This partnership with ROR becomes ideal for both brands. ROR’s mission talks about taking global specialty coffee experience to exceptional levels. ROR’s distribution of coffee across the UAE stems from their idea of providing the perfect coffee experience through variety of fragrances, aromas, flavors and tasting notes. They engage with brands like CoffeeDesk, named as Europe’s fastest growing companies, who have built a strong business model with modern and innovative practices, packaging and shipping and the promise of a great quality final product.
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