December 5, 2023


  • Ineza’s latest campaign features pieces inspired by popular Netflix series Bridgeton
  • The Homegrown concept is both female funded and run, exuding endless creativity in all their collections `

February 2021, Dubai, United Arab Emirates: Guilty of binge-watching Bridgeton in one sitting? Well, you are not alone! Inspired by the hugely popular series, Ineza’s latest campaign celebrates ethereal beauty of the 1800’s, bringing to life some of the show’s most loved characters, because who wouldn’t want to own a piece of royalty in their homes.

Bespoke gifts go one step further with Ineza, launched in 2020, this female founded and run bespoke decor label features unique concepts in intricate floral styling and high-quality balloons. The brand also has an offering of environmentally – friendly balloons made with 100% Biodegradable Latex.

Taking inspiration from the latest Netflix hit Regency rom-com – Bridgeton, the team at Ineza infused pop culture into a selection of decor pieces that simply cannot be missed out on. The latest campaign features unique and one-of-a kind floral setups centered around the female leads in the the period drama – which has been viewed 82 million Netflix users!

The intricate floral arrangement come in an elegant feminine silhouette vase paired with delicate flowers, replicating the Regency hairstyle. All three unique arrangements are named after characters from the show – Daphne, Lola and Marina, garnering a lot of love and appreciation since its launch online. The designs perfectly exhibit the depth of creativity the team at Ineza are brimming with.

Since its launch Ineza has collaborated with various brands & notable projects in the region, including corporates & establishments around the emirate.

Creating bespoke arrangements for birthdays, anniversaries and even home decor, Ineza has a uniquely crafted piece for everyone. Each made to order floral arrangement is sent to a customer inside an intricate, feminine vase which adds onto the elegant look. What really sets the collection apart, is the handwritten empowering message sent with each order adding an element of personalization.

Undeniably flowers are the perfect addition to brighten up a space, and Ineza’s intricate floral arrangements add that extra touch of elegance to just about any room.

For more information visit:

Place your order for bespoke decor pieces with Ineza directly via their Instagram page:

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Editor’s Note:

About Ineza:

Founded in January 2020, Ineza is the brainchild of two female founders offering bespoke luxury décor styling services. Ineza, is a hybrid of the founders’ names and as the Greek mythology represents the meaning of purity while the African derivation is gift and kindness. The inception of the brand took place when the founders, Geraldine Beacon and Zahra Jaffery, observed a gap in the UAE market offering bespoke décor solutions. Centered around principles of innovation and creativity, the founders believed in the idea of artful décor such as floral arrangements and balloon displays enhancing a space, along with also being a perfect ‘cheer-me-up’ gift for loved ones.  With the ladies corporate and agency backgrounds, they felt perfectly placed to develop a bespoke concept that caters to both consumers as well as corporates in the region.

For more information, imagery, interviews with the founder, reviews, please contact:

Injeel Moti

[email protected]


Darshana Dinesh Kumar

[email protected]


Shanna Uy

[email protected]


Catch Communications

Last Updated on 3 years by Editor


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