Alcohol-free beer market takes off in the UAE as supermarkets and restaurants embrace trend
Demand is driven by desire by younger generations to shun alcohol and lead healthier lifestyles
UAE supermarkets are filling their shelves with alcohol free beers and spirits to keep up with a surge in demand.
In some cases, the alcohol free beers and spirits are even outselling popular soft drinks such as Pepsi and Coca-Cola with people looking for healthier alternatives to their usual tipples since the start of the New Year.
Restaurants have even started to advertise alcohol free beer deals as part of their weekend brunch packages in Dubai.
The National spoke to retailers who said the demand in the UAE was mirroring a global trend to turn away from alcohol, especially among younger people.
Last Updated on 3 years by Editor