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BLUE IS THE NEW GREEN WITH SPRINGFIELD’S MORE SUSTAINABLE DENIM

October 2022, DUBAI, UAE

Springfield, the ready-to-wear brand’s DENIM collection, has been widely recognized and lauded by customers as more than just jeans. The brand as part of its “Blue is the New Green” employs eco-technology to manufacture and produce the collection with a novel technique that can save up to 90 per cent water and energy during the production process and reduce the release of toxic chemicals into the environment.

The ’Eco-wash’ technique allows for large savings of water up to 90 per cent during the manufacturing process without sacrificing the fine details and finishes of the Springfield’s denims, known for their comfort, stretchability, and breathability. Moreover, it rids the garment ‘s excess chemicals that are conventionally used to dye and soften jeans and denim clothes.


Additionally, Springfield, in-line with its commitment to the environment, has partnered with Kiswa UAE to offer you the opportunity to trade in your old pairs of jeans and denims and purchase new ones from their City Centre Mirdif store at half the price!

As part of the Mirdif House of Style event pop-up, focused on the new trends & styles, Springfield will be running activations on 19th October and will offer vouchers to customers on participating in competitions. These vouchers will enable customers to exchange any of their old pairs of jeans for new ones from Springfield, at half the price. All the used & old pairs will then be either sorted to be resold or recycled to create furniture, curtains, and other items by Kiswa.

Springfield offers a wide range of jeans to choose from. Their emblematic and stylish DENIM collection is not only sourced & manufactured sustainably but also exude a smooth texture and an aura of gravitas coupled with comfortability and durability.

Here’s what to expect from the DENIM collection:

Women can pair these jeans with looks from the Origins collection for an outfit that pays homage to a more rustic landscape, without compromising the comfortability and utility of the modern-esque pants.

Men are spoilt for choice too!

The men’s DENIM collection reinvigorates the brand’s jeans and is perfectly paired with oxford shirts. Men can show off their debonair look with the variations of colours and textures in the collection adding more flavours and styles to their wardrobe. Men can indulge in the comfort and suave of the DENIM collection without compromising on style, servicing a 2-in-1 look, fulfilling comfortable practicality along with simplistic elegance.

Springfield’s DENIM goes beyond just jeans and extends to cool jackets designed to exude confidence as you move through today’s fast-paced world. The DENIM jackets have more than just modish styles going for them with multiple subtly placed pockets adding utility but not impeding the design.

Springfield’s prominent jeans are not only known for its sustainability but also its modern look, making it a perfect pair for any outfit. Available in a wide variety of colours, for both men & women, the jeans provide added value with its extreme durability.

Springfield clothing is designed to last – in both durability and style. The latest collection is conceived to transcend from season to season, including wardrobe staples that are versatile, stylish, and wearable. The brand is committed to contributing to building a better future by manufacturing garments that are more sustainable, whether it be by using organic or recycled raw materials or technologies that save water, energy, and chemicals in the garment finishing processes.

Visit the Springfield location in Mirdif City Center before October 31 to trade in any pair of jeans for a completely new pair at just half the price!

Get social with us @springfield_me

To shop your favourite outfits, you can visit any one of Springfield’s stores located across the country:

Store Locations:

  • Dubai – City Centre Mirdif, Al Ghurair Centre,
  • Abu Dhabi – Abu Dhabi Mall, Marina Mall
  • Ras Al Khaimah – Al Hamra Mall
  • Fujairah – City Centre Fujairah
  • Sharjah – Sharjah City Centre

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