The Chalhoub Group, which distributes luxury brands such as Louis Vuitton and Dior, achieved its 2025 ecommerce target in a single month during the Covid-19 pandemic.
CEO Patrick Chalhoub told the Ai Everything conference at the World Trade Centre that the business had been decimated by coronavirus, during government lockdown measures introduced in March and April.
He said: “During the period of lockdown, our business went down from 100 to nearly zero.”
However, he revealed an increase in ecommerce activities during this time, coupled with private sales, saw the business recover to operate at 20 percent pre-Covid levels.
