Clean aesthetic is out, ‘swamp aesthetic’ is in!
Inspired by DreamWorks Animation’s Shrek franchise, the brand new Lush x Shrek collection celebrates everyone’s inner swampy self, in contrast to the ‘clean girl’ aesthetic of recent years. The products will be available starting at 9am on Friday, 22nd March exclusively via the Lush app, then on Monday 25th March online.
Just like onions, this collection has layers. Inspired by Shrek’s journey from a self-loathing to a self-accepting ogre, the range aims to bring joy and Shrek’s irreverent humour to the worlds of beauty and wellbeing – showing that there is no one way to be beautiful and feel good – wellness can be a swampy ogre bath too!
“I love how Shrek is a family film I enjoyed when I was in my teens and now my own teenager loves all the meme culture of Shrek today. It’s a classic film that celebrates self-love and was an obvious fit for a Lush collaboration. It’s earthy and fun and perfect for some swampy self care,” Melody Morton, Creative Concepts Director at Lush.
The new, limited-edition collection features Get Out Of My Swamp shower slime, Shrek Swamp bath bomb and Fiona shower gel, complete with new and exclusive fragrances, as well as returning favourite scents for Gingy bubble bar and Donkey bath bomb.
The Fiona shower gel has a light, fresh and fruity scent of lime and green grass, featuring lime, pine buchu oils and mango leaf absolute, while Shrek Swamp is scented with rich, deep chocolate mixed with a refreshing, minty and spicy top note thanks to peppermint, pink pepper and vanilla.
Lush’s best-selling Mask of Magnaminty face and body mask, fondly referred to as ‘Shrek Pack’ by customers in South Korea for its ogre-like green hue, will also be donning a special Shrek label to celebrate the collaboration. With over 1,000 five-star reviews on the Lush website, the mask is a customer favourite worldwide for those with oily, acne-prone skin.
Last Updated on 9 months by News Desk 1
