Countdown begins for Watches and Wonders Geneva 2024
The horological extravaganza is on, from April 9-15
Watches and Wonders Geneva 2024 – a key annual feature in fine watchmaking – is set to captivate enthusiasts, connoisseurs, and industry professionals from April 9 to 15 in scenic Geneva city.
With a record-breaking 55 exhibiting high-end brands (maisons) showcasing their latest creations, this year’s event is primed to be a landmark occasion.
The Watches and Wonders exhibition, housed at Palexpo-Geneva, has undergone a transformative redesign for 2024, encompassing two floors with additional spaces for exploration and interaction.
Extended programme
The programme has been extended from April 13 to 15, providing ample time for attendees to immerse themselves in the intricate world of fine watchmaking.
Noteworthy additions to the exhibitors’ roster include Bremont, Eberhard & Co, Gerald Charles, Nomos Glashütte, Norqain, and Raymond Weil, complementing established names like Rolex, Cartier, Patek Philippe, IWC Schaffhausen, and TAG Heuer.
H. Moser & Cie. will also return to the Carré des Horlogers.
To showcase the industry’s future, the LAB will take centre stage, symbolising the significance of technological innovation within watch manufacturers.
The immersive experience will be a hub for startups, schools, and engineers to unveil the secrets of tomorrow’s watchmaking, making it particularly relevant to younger enthusiasts aspiring to pursue careers in the field.
For the first time, the general public can sign up for product presentations in small groups and exclusive guided tours led by watchmaking experts.
Watchmaking lectures
The show’s Auditorium will host a curated programme of 10 watchmaking lectures over the weekend, covering diverse themes such as economics, society, and technology.
Beyond Palexpo’s walls, the heart of Geneva will beat louder with the In The City programme, featuring cultural and educational activities in the new Watchmaking Village on the Pont de la Machine.
An evening celebration on April 11, open to all, will offer live music, DJs, and street performances, transforming the city into a horological spectacle not to be missed.
To fully embrace the evolving landscape of watchmaking, a brand-new LAB showcasing projects from students at Switzerland’s leading art and design university, ECAL, will present microtechnology, materials, and design innovations. The Agora meeting space will be intimate for smaller conferences and discussions.
Luc Debraine, former director of the Swiss Camera Museum, will unveil ‘Timekeepers,’ a captivating photo exhibition freezing watches and clocks in time, preserving the precious essence of memory.
Fine watchmaking continues to captivate enthusiasts and collectors alike in luxury timepieces, blending artisanry with cutting-edge technology.
Renowned watchmakers are pushing the boundaries of innovation, offering horological masterpieces that transcend mere timekeeping.
The epicentre
Switzerland, the default global epicentre of fine watchmaking, remains at the forefront of this prestigious industry. Traditional maisons such as Patek Philippe, Audemars Piguet, and Rolex continue to set the standard for precision and elegance.
Their unwavering commitment to artisanal techniques, combined with materials and engineering advancements, underscores Swiss watchmaking’s enduring appeal.
Global demand for haute horlogerie remains robust, with emerging Asian markets, particularly China, driving significant growth. The convergence of heritage and modernity is evident in the latest releases, where iconic designs are coupled with state-of-the-art complications and materials.
Collaborations between watchmakers and other luxury brands have become a prevalent trend, further expanding the horizons of fine watchmaking. Limited editions, often born from these partnerships, command attention and become highly sought-after collector’s items.
As the industry navigates the digital age, fine watchmaking is preserving its rich history and embracing technological advancements. Clever complications, materials science, and sustainable practices are becoming integral aspects of the evolving narrative, ensuring that the artistry of fine watchmaking remains timeless in the face of a rapidly changing world.
For the public
To enhance visitor engagement, Watches and Wonders Geneva will be open to the public for three days, from April 13 to 15, 2024, marking a significant shift in accessibility.
Tickets (1-day ticket: $79/CHF70) for this horological extravaganza are available exclusively on watchesandwonders.com, offering options for one, two, or three consecutive days.
As the countdown begins, Watches and Wonders Geneva 2024 is poised to redefine the watchmaking event of the year, catering to audiences of all ages and backgrounds.
Exhibiting brands at Watches and Wonders 2024:
A. Lange & Söhne
Alpina Watches
Angelus
Arnold & Son
Baume & Mercier
Beauregard
Bell & Ross
Bremont
Cartier
Chanel
Charles Zuber
Charriol
Chopard
Chronoswiss
Cyrus Genève
Czapek & Cie
Eberhard & Co.
Ferdinand Berthoud
Frederique Constant
Gerald Charles
Grand Seiko
Grönefeld
H. Moser & Cie.
Hautlence
Hermès
Hublot
Hysek
IWC Schaffhausen
Jaeger-Le Coultre
Laurent Ferrier
Louis Moine
Montblanc
Nomos Glashütte
Norqain
Oris
Panerai
Parmigiani Fleurier
Patek Philippe
Pequignet
Piaget
Raymond Weil
Rebellion Timepieces
Ressence
Roger Dubuis
Rolex
Rudis Sylva
Speake-Marin
TAG Heuer
Trilobe
Tudor
U-Boat
Ulysse Nardin
Vacheron Constantin
Van Cleef & Arpels
Zenith
Featured image: Patek Philippe timepieces launched at Watches and Wonders 2023: Credit: Patek Philippe
Last Updated on 9 months by Arnold Pinto
