With an increased focus on wellbeing, has the health food industry seen a rise in the region in recent years?
Yes. With the new generation in the GCC being much more health-conscious and aware of what they put in their bodies, we have seen a tremendous increase in the demand for healthy snacking. Covid-19 has also played an additional role in increasing this demand because people are staying at home with
little opportunity to go out or workout. This means they need to be extra careful with what they eat so they do not gain weight and face health problems due to the lack of movement.
Are there specific segments within the sector seeing stronger growth?