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Face masks designed for fitness: South Korean brand Naroo lands in UAE

Face masks designed for fitness

Having become a staple in our everyday lives in 2020, personalised and brand-endorsed face masks have unsurprisingly taken off in recent months.

But along with protecting people against the spread of Covid-19, face coverings had a range of uses even before the pandemic – whether it was for cultural reasons, or for skiing, cycling or just being encrusted with rhinestones and deemed fashionable.

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