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Five things a single campaign taught us about marketing in the new world of work, by Avaya’s Iman Ghorayeb

Avaya’s Iman Ghorayeb analyses the marketing for the tech space and some lessons in the post-Covid era.

By Iman Ghorayeb Director, Marketing & Communications, EMEA & APAC, at Avaya

As in every industry, my team and I are still saying “let’s figure things out” as we navigate through this new world of everything. There are plenty of challenges in B2B tech space. It wasn’t until we were unable to do things face-to-face that we realized how central human contact was to our roles.

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