Hyatt to open over 50 hotels globally in 2025
As luxury travel demand soars
Hyatt Hotels Corporation has revealed an ambitious expansion plan, showcasing a pipeline of over 50 luxury and lifestyle hotels set to open globally by 2026. The announcement was made at the ILTM Cannes, the world’s premier luxury travel trade event.
The surge in demand for luxury travel began in 2023 and continues into 2024. Savills projects a 52.8% increase in Europe’s luxury hotel stock by 2028, which reflects strong investor confidence in the sector’s long-term growth prospects.
With 70% of its global rooms categorised as luxury or upper upscale, Hyatt has rapidly expanded its luxury portfolio in recent years, adding 28 luxury hotels and resorts in the last three years and doubling its luxury room count since 2017.
The hotel giant is perfectly positioned to capitalise on this growth, particularly in Europe, which remains a key expansion area. In addition to its luxury hotels, Hyatt is thriving in the lifestyle hotel segment, driven by offerings that appeal to the younger generation of experience-focused travellers.
28 hotels in 2024
The company has quintupled its lifestyle rooms since 2017, adding 28 new hotels in 2024 alone. Its leadership in this space was further bolstered by the recent acquisition of Standard International’s brands and affiliates, which include renowned names such as The Standard and Bunkhouse.
Hyatt has also established a dedicated Lifestyle group headquartered in New York, with additional offices in Austin and Bangkok. Amar Lalvani, the former Executive Chairman of Standard International, leads the group.
Several high-profile projects are already generating excitement among the 50 hotels planned for opening by 2026. Notable among these is the debut of the Miraval brand in the Red Sea in late 2025. The Miraval Red Sea resort is expected to become a sanctuary for luxury wellness travellers, offering transformative well-being experiences, including one of the largest spas in the region.
Growing portfolio
Other anticipated openings include Park Hyatt Kuala Lumpur, Park Hyatt Johannesburg, Andaz Miami Beach, and Andaz Gold Coast. These new properties will add to the list of impressive recent openings, such as the Park Hyatt London River Thames, Alila Shanghai, and Standard Singapore, marking Hyatt’s continued rise in the luxury and lifestyle segments.
Javier Águila, Group President for Europe, Africa, and the Middle East (EAME) at Hyatt, expressed excitement about the company’s strong performance in 2024, especially in the luxury and lifestyle sectors.
He highlighted the success of new hotels like Park Hyatt London River Thames and Park Hyatt Marrakech. He noted that Hyatt’s acquisitions of brands such as Mr & Mrs Smith and Standard International, combined with its commitment to specialised talent, would strengthen its position in these lucrative segments.
A careful, thoughtful approach has long characterised Hyatt’s growth strategy. The company has expanded its portfolio in sought-after destinations and emerging markets. The company boasts 256 luxury and lifestyle hotels and resorts across 45 countries, including 58 in EAME. Hyatt is evolving its brand architecture to create more targeted and distinct portfolios to unlock further growth.
The Luxury portfolio, for example, offers exclusive destinations for the most discerning guests, with brands such as Park Hyatt, Alila, and Miraval. The Lifestyle portfolio focuses on hotels that place guests at the heart of cultural experiences, with brands like Andaz, Thompson Hotels, and The Standard.
Crystal Vinisse Thomas, Vice President and Global Brand Leader for Hyatt’s Lifestyle and Luxury Brands, commented on the company’s refined brand portfolios, emphasising the alignment of Hyatt’s offerings with the evolving preferences of luxury travellers.
She stressed that Hyatt continues to innovate to deliver exceptional, unique experiences for its guests. Through these strategic developments, Hyatt aims to reinforce its position as the brand of choice for high-end travellers. It is committed to creating transformative, unforgettable travel experiences, encouraging repeat visits and strengthening trust in the brand’s unmatched hospitality.
Hero image: Hyatt is evolving its brand architecture to create more targeted and distinct portfolios to unlock further growth. Credit: Hyatt
Last Updated on 1 month by News Desk 2
