IDC to show META businesses how to prepare customers for the AI era
Industry event being held in Dubai on February 1, 2024
Tech vendors, resellers, regulators, and service providers across the Middle East, Turkey and Africa (META) region will receive key messages, outlooks, and predictions for the global and regional tech markets for 2024 and beyond when International Data Corporation (IDC) hosts ‘IDC Directions META 2024’ on February 1, 2024, at The Ritz-Carlton, DIFC, Dubai City.
Curated to provide regional businesses with ways to prepare customers for an AI everywhere era, the by-invitation in-person event will examine developing tech markets in the META region, which are spearheaded by territorial expansion ambitions, customer experience transformation, digital-native disruption and a shift to sustainability.
Need to go digital
According to the event organiser, digitally enabled products/services and digital business models, cloud-centric and scalable infrastructure, cloud-native modern applications, data-driven intelligence architectures, advanced security and digital trust, and smart connectivity are increasingly compelling enterprises to become digital-first organisations.
GenAI spending is expected to reach $151.1 billion by the 2027 era, accounting for 29% of total AI spending globally, according to an IDC report released in December 2023.
In the META region, genAI also increases investment in the ongoing AI era, cemented by a growing appetite for AI-related infrastructure, software platforms, and services to support evolving use cases across organisations.
As AI becomes pervasive, tech providers in the META region must adapt their portfolios and go-to-market strategies to reflect suitable customer messages, IDC noted ahead of its February 1 event. The transformation is not only driving financial investments but also necessitates a strategic shift for tech providers. With the increasing integration of AI across various industries, there is a need for these providers to align their offerings with the changing landscape.
As organisations cater to a market with a growing demand for AI-related solutions, adapting portfolios and go-to-market strategies becomes crucial for staying relevant and meeting the evolving needs of organisations embracing AI technologies.
‘IDC Directions META 2024’ agenda
08:30am – Registrations
09:30am – Welcome Address by Jyoti Lalchandani, Group Vice President & Regional Managing Director (META), IDC
09:35am – Executive Welcome by Crawford Del Prete, President, IDC Worldwide
09:45am – IDC Global Keynote by Thomas Meyer, Group Vice President, European Research, IDC
META Trends & Predictions
10:15am – Macroeconomic Trends by Jyoti Lalchandani, Group Vice President & Regional Managing Director (META), IDC
10:20am – ICT Market Outlook and Predictions by Mark Walker, Associate Vice President South, East and West Africa, IDC
10:30am – Digital Transformation Priorities by Ranjit Rajan, Vice President Research (META), IDC
10:40am – AI Everywhere by Ranjit Rajan, Vice President Research (META), IDC
Tech Trends
10:45am – Infrastructure by Shahin Hashim, Associate Research Director (META), IDC
10:50am – Public Cloud by Harish Dunakhe, Research Director, Software and Cloud, META IDC
11:00am – Security by Shilpi Handa, Associate Research Director (META), IDC
11:05am – ITS & Telco by Wilson Xavier, Senior Research Director, Telecom & IT Services (META), IDC
11:15am – Partner Ecosystem by Melih Murat, Associate Research Director, IT Services & Software (META), IDC
11:25am – Coffee Break
11:55am – CXO Panel Discussion by Jyoti Lalchandani, Group Vice President & Regional Managing Director (META), IDC
12:25pm – What’s New at IDC? By Prateek Shah, Vice President Sales (META), IDC
12:45pm – Closing Remarks by Jyoti Lalchandani, Group Vice President & Regional Managing Director (META), IDC
01:00pm – Lunch & Networking
02:00pm – Close of Event
IDC is a global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC is a wholly-owned subsidiary of International Data Group (IDG), the premier media, data and marketing services company.
Featured image: GenAI spending is expected to reach $151.1 billion by 2027, accounting for 29% of total AI spending globally. Image: Pixaby
