Middle East News 247
In The News

IFS continue rapid growth in Telecommunications sector in 2023 with appointment of Industry Director


IFS continue rapid growth in Telecommunications sector in 2023 with appointment of Industry Director


Markus Persson joins IFS from Swedish multinational networking and telecommunications company, Ericsson, to further business success in 2023



Dubai, United Arab Emirates, February 20, 2023 IFS, the global cloud enterprise software company has announced the appointment of Markus Persson as Global Industry Director for telecommunications. Persson joins IFS from the Swedish multinational networking and telecommunications company, Ericsson, having worked on the strategic direction of their OSS/BSS portfolio for more than 20 years. Bringing with him a wealth of industry experience, Persson will be responsible for driving IFS’s further growth in the sector by working closely with the global sales team on existing and future opportunities.

Currently, 100,000 telco engineers are supported by IFS Service Management. The appointment of Markus Persson will continue to forge growth in the telecommunications sector and expand IFS’s team of experts that truly understands field service and industry use cases.

In 2022 alone, IFS boasted huge success in its Service Management unit, including being positioned as a Gartner Magic Quadrant leader for the 7th consecutive time for Field Service Management. Further to this, through IFS’s breadth of innovation in service management, the company has continued its revenue growth with 105% YOY service management license revenues increase.

Adding to the business unit’s success, the appointment follows a sequence of significant recent wins in the telecommunications industry, including leading operators and infrastructure providers in Belgium, France, Sweden, Australia, Saudi Arabia, Greece and Germany.

One of the latest wins for the business unit includes Proximus, the leading telecom operator in Belgium. Proximus selected IFS to strengthen its field workforce and deliver higher levels of efficiency, using AI to optimize planning and workforce scheduling.

Marne Martin, President of Service Management, EAM and Industries at IFS, comments, “We welcome Markus to the IFS team at a significant point in our growth in the industry and look forward to adding his depth of knowledge, skill and expertise to our global team. Rising customer expectations, shifting business models and disruptive competitors have made service a key component and differentiator for future success and growth in the telecommunications sector. The ongoing march of technology creates myriad opportunities for ambitious telcos and we are excited to support them in their business transformation journey”.

Markus Persson commented, Unlike other vendors, IFS offer a single platform that enables organizations to manage the full-service lifecycle, including intensive asset management and complex workforce management. The breadth and depth of their solution offering is well placed for the telco industry and is proven by their significant business success in the sector in recent years. I am excited to join the global team not only to help further their success with new business wins, but to also guide and help existing customers to greater success in an ever evolving and fast-paced industry”.

IFS is recognized for its deep industry expertise, including a track record of digital transformation for organizations focused on complex service. IFS is the only Leader in both the Gartner Magic

Quadrant™ for Field Service Management (FSM) and the IDC MarketScape for Enterprise Asset Management (EAM). 

Markus will be attending Mobile World Congress from 27th February to 2nd March at Fira Barcelona Gran Via, Barcelona.




About IFS

IFS develops and delivers cloud enterprise software for companies around the world who manufacture and distribute goods, build and maintain assets, and manage service-focused operations. Within our single platform, our industry specific products are innately connected to a single data model and use embedded digital innovation so that our customers can be their best when it really matters to their customers—at the Moment of Service™. The industry expertise of our people and of our growing ecosystem, together with a commitment to deliver value at every single step, has made IFS a recognized leader and the most recommended supplier in our sector. Our team of over 5,500 employees every day live our values of agility, trustworthiness and collaboration in how we support our 10,000+ customers. Learn more about how our enterprise software solutions can help your business today at ifs.com.

Related posts

UAE weather: Temperatures in Abu Dhabi and Dubai to exceed 40°C

Editor - CL

IdeaCrate hosts ‘Orange Carnival’ at its Nakheel Mall centre

Editor - CL

All set for Art Week: Top 10 experiences for Art & Culture enthusiasts at Dubai International Financial Centre

Editor - CL