Middle East News 247

Introducing The Hair Addict: The Natural Hair Platform Challenging Societal Hair Norms

No matter how lovely your hair looks with beach waves made using an iron or even after a blow-dry, it’s no secret that the damage to your hair from the consistent use of heat can be devastating. To combat the stigma that only heat-styled hair can be beautiful, The Hair Addict platform was founded to promote gorgeous natural hair through sustainable products and tools that are accessible and safe for all ages, as well as offer support through tips and tricks on how to manage natural hair beautifully.

Founded by Doaa Gawish in 2016, the natural hair platform started out as a Facebook community group sharing women’s experiences for hair positivity which quickly turned into a movement that changed the lives of many. The Hair Addict community introduced the #The_Heat_Free_Challenge to push people of all ages to let go of hot tools that damage the texture of hair and embrace their natural hair in all its beauty, while also sharing the founder’s natural recipes that help style hair safely. Soon, the Hair Addict evolved to be one of the fastest-growing suppliers of naturally derived haircare in Egypt, after which they plan on expanding to the UAE market, encouraging women, men, and children in the region to embrace their natural locks, whether it is straight, wavy, or curly hair, and carry themselves with confidence.

The Hair Addict is known for its innovative and market-centric products, which includes The Frizz Off Line: the first line designed to fight humidity induced frizz in The Middle East. Here are The Hair Addict’s top picks for frizz-free and gorgeous tresses.

The Hair Addict products are available for purchase from the website with international shipping and soon to be available at salons and stores in the Gulf region. For more information about The Hair Addict and to place international orders to the GCC, visit https://www.thehairaddict.net/.

To keep up to date with The Hair Addict’s news and to join the community, follow them on Facebook, Instagram, TikTok and Snapchat.

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