Middle East News 247

Majid Al Futtaim signs deal with Immersive Gamebox to launch interactive digital smart rooms in UAE

Dubai, United Arab Emirates, 21 December 2022: Majid Al Futtaim Leisure, Entertainment & Cinemas, the region’s premiere leisure pioneer, has signed a deal with Immersive Gamebox (IGB) to introduce seven hyper-immersive and interactive ‘Gameboxes’ to Magic Planet in City Centre Mirdif, Dubai and City Centre Al Zahia, Sharjah, giving visitors access to 12 different experiences. The partnership underscores Majid Al Futtaim’s commitment to evolving and diversifying its offering in line with customer preferences and emerging trends.

IGB (formerly known as Electric Gamebox) is a leading immersive      gaming company which designs and develops interactive digital smart rooms called ‘Gameboxes’     , catering      for groups of two to six players per Gamebox. The platform is a completely new genre of group entertainment featuring cutting-edge technologies, including      patented touch screens, 3D motion tracking and      surround sound      to deliver a hyper-immersive shared gaming experience     . IGB has a growing library of licensed and original IP games created by its in-house studio. All titles will be available at Magic Planet including Alien Aptitude Test, Ticket to Mars, Psychedelic Mansion, James Bunny: Casino Tropicale, and Squid Game      lasting 60 minutes each, as well as Temple of Coins, Angry Birds, Block Smash Mania, Trivia Mash-up, lasting 15-30 minutes each and kids’ games including Temple of Coins Junior, Tip Tap Memory Challenge and Shaun the Sheep: Championsheeps, lasting 15-30 minutes each. IGB will also be providing localised versions of these games in Arabic.

Commenting on the partnership, Mark D. Haak Wegmann, Managing Director, Majid Al Futtaim Leisure and Entertainment said, “Immersive Gamebox (IGB) is a pioneering gaming company, and we are excited to partner with them to expand our offering at Magic Planet. Together, we will introduce technology-enabled shared play and a whole new genre of group entertainment. The games range from retro arcade classics to brand new adventures, each with the aim of bringing family and friends together.”=

Will Dean, IGB Chief Executive Officer and Co-Founder added, “We are delighted to partner with Majid Al Futtaim Leisure and Entertainment to launch our      hyper-immersive and interactive Gameboxes (IGB) at Magic Planet in the Middle East. There is no doubt that today’s retailers need to embrace leisure offerings to stay engaged with consumers, and our interactive digital smart rooms offer a unique experience with cutting-edge tech for all ages.”

IGB was co-founded by Chief Executive Officer Will Dean and Chief Financial Officer David Spindler in 2019. It currently has 16      locations across Europe and the US with locations in London, New York, Chicago, Houston, Berlin and many more,      with a commitment to providing guests with unparalleled entertainment experiences.

All 12 ‘Gamebox’ experiences will be available in two Magic Planet locations from 20 January including City Centre Mirdif, Dubai and City Centre Al Zahia, Sharjah.

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