One of the highlights of IIFA Rocks is a special collection to be showcased by Bollywood’s favourite designer
IIFA Rocks will be hosted by Farah Khan and Rajkummar Rao with electrifying acts by Amit Trivedi, Badshah, Sunidhi Chauhan, Nucleya, Mika, Sukhbir Singh
Vicky Kaushal and Abhishek Bachchan to host IIFA Awards; live performances by Salman Khan, Varun Dhawan, Kriti Sanon, Jacqueline Fernandez, Nora Fatehi, and Rakul Preet Singh
May 11, 2023: The year’s big calendar event is less than three weeks away and not surprisingly, expectations are sky-high. The International Indian Film Academy and Awards (IIFA) returns with its 23rd edition to Yas Island, Abu Dhabi for the second successive year. It will be hosted on May 26th and 27th, 2023, by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and Miral, Abu Dhabi’s leading curator of immersive destinations and experiences. NEXA continues as the title sponsor for the seventh consecutive edition.
“IFFA today is not just seen as an engaging celebration of Indian cinema, music, fashion and culture, it is the ultimate experience in global entertainment, which resonates with NEXA’s core values of ‘inspire’ and ‘create’,” asserts Shashank Srivastava, Senior Executive Director, Marketing and Sales, Maruti Suzuki India, underlining why the collaboration has been so successful and looking to reach a seven-year high with its 23rd edition.
The fashion segment that NEXA curates every year with an established designer has become one of the highlights of the IIFA weekend. It focuses on the brand’s essence, to ‘create’ and ‘inspire’. Last year, Falguni and Shane Peacock brought their unique opulence to the IIFA stage. This year, Manish Malhotra will awe and impress with his special brand of larger-than-life glamour at the eagerly-awaited fashion extravaganza and will be facilitated with a special IIFA honor for Outstanding Achievement for Fashion in Cinema to celebrate his globally acclaimed presence in the business of fashion and films.
The model turned fashion-designer has been an integral part of the Hindi film industry for 33 years. He introduced the concept of styling in costume design in Ram Gopal Varma’s musical romance, Rangeela. It’s been 28 years since, but Urmila Matondkar’s skater dresses, cute-as-a-button berets, deceptively sexy high-waist jeans and tantalizing oversized man shirts from the 1995 film are still in vogue.
Manish’s trendsetting showcase of sportswear and athleisure in Karan Johar’s 1998 directorial, the Shah Rukh-Kajol-Rani Mukerji starrer, Kuch Kuch Hota Hai, brought many international fashion brands into the Indian market. In 2005, the stylist and entrepreneur himself launched his eponymous label, Manish Malhotra. Today, he has three flagship stores in three of India’s buzzing metro cities, Mumbai, Delhi, and Hyderabad, with his first international store coming up soon in Dubai. He has also expanded into verticals, like jewellery, and even has his own beauty line.
Several Bollywood A-listers, along with celebs from other fields, often opt to wear ‘Manish Malhotra’ couture, be it to a wedding or a red-carpet gala. From Kareena Kapoor’s trendsetting Patiala salwar and T-shirt in Jab We Met and Priyanka Chopra’s lehenga-sneakers runaway bride look in Anjaana Anjaani to sequined sarees with bralettes and chikankari lehengas with cut-away infinity blouses, Manish has revolutionizing and redefining fashion, both on-screen and off it, over the last three decades.
“The collection is reflective of ‘old world charm meets the new world’ to create something breakthrough and imaginative. This collaboration aligns our joint synergy of innovation, progress and creativity which inspires with NEXA and we are excited to exhibit our line at IIFA Rocks 2023.,” asserts Manish.
IIFA will be staged at the Etihad Arena, the Middle East’s largest state-of-the-art indoor entertainment venue, and a part of the picture-perfect Yas Bay Waterfront. National Award winner Vicky Kaushal and the supremely talented Abhishek Bachchan will host the Awards, with live performances by some of Bollywood’s biggest stars, including Salman Khan, Varun Dhawan, Kriti Sanon, Jacqueline Fernadez, Nora Fatehi and Rakul Preet Singh.
IIFA is undoubtedly the Indian Oscars, and IIFA Rocks, is the pre-event Oscars. Farah Khan who hosted the 22nd edition of IIFA Rocks with Aparshakti Khurrana in May last year, will be back to regale with her famous, irrepressible wit. Her co-host this year is another National Award-winning actor Rajkummar Rao. Amit Trivedi, Badshah, Sunidhi Chauhan, Nuchelya, Mika and Sukhbir Singh will electrify this stage.
About IIFA (International Indian Film Academy)
IIFA is dedicated to building bridges across cinemas, businesses, communities and nations, creating everyone’s dream: “One People. One World”. IIFA is the most appreciated South Asian film academy and a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. The alliances made via the platform of IIFA provide huge benefits and gain to India and an equally important objective is to create similar benefits in the host country. The aim is to establish a system of mutual benefit to both India as well as the host destinations by boosting tourism, economic development, trade, culture, cross-border investments and film co-productions. The IIFA Weekend & Awards each year travel to new, exciting and beautiful destinations, taking the film fraternity to unite and celebrate the best of Indian film and culture, thereby taking Indian Cinema and India to a wider audience. www.iifa.com
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