Middle East News 247

Netflix, Disney and Amazon clamour for the lucrative Bollywood audience

“Gulabo Sitabo,” a Bollywood film starring Indian legend Amitabh Bachchan, was supposed to draw millions to cinema halls this spring. Instead, the crowd-pleasing Hindi satire debuted on Amazon.com’s Prime streaming service as the coronavirus kept Indians home.

Other Indian blockbusters have followed, pouring into online platforms like Netflix and Walt Disney’s Disney+ Hotstar. That’s won the streaming services first rights to play films usually watched in the large movie theatres popular in this nation of 1.3 billion people.

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