Record Attendance At NRF 2024: Retail’s Big Show Asia Pacific
Themed ‘Fast Track Your Success’
The first-ever NRF 2024: Retail’s Big Show Asia Pacific concluded after a three-day run at the Sands Expo and Convention Centre in Singapore.
Organised by the National Retail Federation (NRF) and Comexposium, the global event saw a turnout of over 7,000 participants from more than 40 countries across the Asia-Pacific region and beyond. The event also featured 238 exhibitors showcasing cutting-edge solutions and innovations reshaping the retail landscape.
Themed ‘Fast Track Your Success,’ NRF 2024 featured over 100 speakers in 60 sessions, covering various topics, including omnichannel strategies, AI integration, and sustainable practices.
Key industry leaders from Aeon Group, Amazon, Coca-Cola, and other significant players shared insights and trends shaping the future of retail in the region.
One of the standout attractions was the NRF Innovation Lab, which spotlighted groundbreaking retail technologies such as AI, augmented reality, and Web3, underscoring the event’s focus on embracing digital transformation in retail.
Participants’ feedback
Mette Krogh, Chief Marketing Officer of RELEX Solutions, said: “NRF 2024 not only met but exceeded our expectations in attendance, thought leadership, and influence. This platform is a game-changer, driving the future of retail and fostering meaningful industry connections, inspiring us all with the potential of our industry.”
Xu Ying, President of Wumei Technology Group, stated: “As a speaker, I was impressed by the breadth of topics covered and the depth of expertise shared at the conference.
“The showcase of retail solutions at the expo and the exchange of innovative ideas and best practices have left a lasting impact. NRF 2024: Retail’s Big Show Asia Pacific has set a new standard for industry events and solidified its influence as a cornerstone for retail thought leadership and innovation.”
Ryf Quail, Managing Director, NRF 2024: Retail’s Big Show Asia Pacific, Comexposium, noted: “The warm and favourable reception we have received from the retail communities spanning across India, Japan, China, the Philippines, Vietnam, and New Zealand strongly indicates a significant demand for a pan-regional retail event.
“The energy and enthusiasm from participants have been incredible, underscoring the dynamic and evolving nature of the retail industry in the region. We proudly provide a platform for knowledge exchange, networking, and innovation that drives the industry forward.”
The NRF has announced that NRF 2025: Retail’s Big Show Asia Pacific will return to Singapore on June 3-5, 2025, promising an even more enriching experience with visionary speakers, advanced technologies, and unparalleled networking opportunities.
Rebooking for current exhibitors has already begun, with general bookings opening on July 1, 2024, sparking excitement for the future of retail innovation.
The inaugural edition of NRF 2024 set new benchmarks for the industry event and solidified its role as a cornerstone for retail thought leadership and innovation in the Asia-Pacific region.
The National Retail Federation is the world’s largest retail trade association based in Washington, DC.
Featured image: A workshop session in progress at NRF 2024: Retail’s Big Show Asia Pacific. Credit: NRF APAC 2024
