Paris 2024 unveils ‘Celebration Edition’ of iconic posters
The release is on July 25, 2024
Paris 2024, in collaboration with acclaimed illustrator Ugo Gattoni, is set to captivate art enthusiasts and Olympic fans with a unique ‘Celebration Edition’ of its iconic posters, marking a continuation of their successful partnership.
Following the overwhelming reception of the original designs, this limited edition, titled the ‘Celebration Edition,’ will feature 2,024 copies, each meticulously crafted to showcase Paris in a nocturnal ambience.
These collector’s items, scheduled for release on July 25, 2024, just before the Olympic Games Opening Ceremony, promise a unique perspective on the City of Light.
The iconic posters for the Paris 2024 Games were revealed on March 4, 2024, at Musée d’Orsay.
The posters, designed to illustrate the Games they represent, are a tradition: since the Stockholm Games in 1912, every Organizing Committee has highlighted its symbols through them.
Gattoni, known for his intricate and whimsical illustrations, infused the posters with new reflections, lighting effects, and vibrant fireworks, transforming the artwork into a festive spectacle.
The posters, sized 70×100 cm and printed on ‘fine art’ paper by Paris 2024’s Official Licensee printer, Oneart in Loiret (45), are available for €200 each. The launch occurs exclusively online at the Official Online Store starting July 25, 2025.
Reflecting on the creative process behind this nocturnal rendition, Ugo Gattoni said: “While working on the Paris 2024 Iconic Posters, I inadvertently reversed the colours, resulting in a nocturnal atmosphere with a neon hue. Inspired by this serendipitous discovery, I meticulously crafted a new version, carefully altering each colour to unveil hidden nuances and pay homage to the allure of Parisian nights.”
Joachim Roncin, Director of Design at Paris 2024, expressed enthusiasm for Gattoni’s innovative approach, stating: “Ugo’s alternative version of the Paris 2024 Iconic Posters immediately resonated with us. It beautifully captures Paris’s nocturnal energy and distinct charm after dusk, offering a fresh perspective that complements the daytime series.”
In addition to the visual appeal, owners of the daytime versions of the Iconic Posters will enjoy a groundbreaking augmented reality experience, debuting exclusively on the IOC’s official app @Olympics.
A QR code embedded in all posters since March 2024 will unlock an interactive journey through Gattoni’s artwork in its nocturnal form, providing a detailed exploration of Paris’s 2024 Olympic and Paralympic venues and sporting events.
The collaboration between Paris 2024 and Ugo Gattoni continues to push boundaries, offering art enthusiasts and Olympic supporters an unprecedented glimpse into the intersection of sport, art, and technology.
As anticipation builds for the 2024 Games, these limited-edition posters promise to become cherished mementoes of a historic celebration.
For more information and to purchase the Paris 2024 iconic posters in their ‘Celebration Edition,’ visit: https://shop.olympics.com/en/paris-2024/t-1299990829+z-949567-2073334460
Featured image: The iconic posters for the Paris 2024 Games were revealed on March 4, 2024, at Musée d’Orsay. Credit: Paris 2024
