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Reebok MENA Launches Inspired Health-Focused Instagram Series for Ramadan

Iconic sportswear brand partners with Les Mills and Freakin’ Healthy to launch, KONNECT just in time for the holy month.

Dubai, United Arab Emirates, April 2021 – Reebok MENA has teamed up with Les Mills and plant-based (Vegan) F&B brand, Freakin’ Healthy throughout Ramadan to launch a holistic health-focused content series, KONNECT. Inspired by the newly launched Zig Kinetica II collection and its energy-focused features, KONNECT strives to inspire people to rediscover the importance of energy and how best to transform it across this holy month. Ramadan is a time to connect with yourself and others, and KONNECT offers a platform where users can interact with health and fitness professionals who will offer expert tips and advice to practice throughout Ramadan. Kicking off the first Wednesday of Ramadan, and continued each week until the end of Ramadan, the KONNECT series will be available to stream live across Reebok MENA, Les Mills Middle East and Freakin’ Healthy’s social media channels.

Popular TV and Radio Presenter, and self-proclaimed sneakerhead, Shadi Elfaith is set to host KONNECT each week and will be accompanied by various special guests to discuss a range of important and relevant topics per episode; including tips for working out whilst fasting, the nutritional benefits of fasting and how to boost energy levels throughout Ramadan.

Episode one sees all of the KONNECT partners coming together to present the series introduction – Healthy Lifestyle. This episode will be guests Zeina Assaf, Freakin’ Healthy ambassador, Alaa Hannora, one of the Middle East’s leading CrossFit female athletes and Syria’s fittest Woman for two years running, Alaa will lead the conversation regarding Energy for Reebok. Les Mills certified instructor Nagham Al Beitawi joins the KONNECT crew to discuss Fitness during Ramadan and finally Lulwa Alarmali will join remotely from Kuwait to lead the conversation for Freakin’ Healthy on Nutrition.

Episode Two is all about Energy and its transformational qualities featuring Alaa once more. Guest stars for the second instalment include Hind Al Bastaki, Emirati female boxing instructor and Najia Alfadl, a leading CrossFit and Calisthenics coach in Saudi Arabia.

Freakin’ Healthy take the lead in episode three with the topic of Nutrition. Zeina returns for this feature episode, joined by Norhan Damanhouri, a lifestyle and fashion expert, who will lend her thoughts to the world of nutrition. Lulwa Alrmali joins remotely from Kuwait and Rawan Zahran from Saudi Arabia to advise on the best way to manage nutrition during Ramadan.

The final episode of KONNECT features Nagham, who represents Les Mills and the journey of Fitness throughout the holy month. Nagham and Shadi will interview fitness experts, Les Mills Trainers and Presenters, Rawan Alsa’adi and Ibaa Al Masri based in Saudi Arabia.  

The action-packed series also showcases each of the brands PAY IT FORWARD philosophy by giving viewers the chance to win incredible prizes from Reebok, Les Mills and Freakin’ Healthy, including Zig Kinetica II shoes and clothing, Les Mills on Demand subscription and Smart Bar equipment and a hamper from Freakin’ Healthy. KONNECT is a must-stream series this Ramadan for invaluable expert health and fitness tips and enviable prizes – #BETTERFORWARD.

Don’t miss this incredible opportunity with Reebok MENA to interact with the best health and fitness professionals across the GCC. Tune into KONNECT every week throughout Ramadan on Reebok MENA, Freakin’ Healthy and Les Mills Middle East.

– ENDS –

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