Rolls-Royce Motor Cars Dubai unveils opulent showroom
Bespoke Commissioning Atelier is a standout feature
Rolls-Royce Motor Cars Dubai has inaugurated its new luxury showroom in Dubai City.
This latest addition to the Rolls-Royce retail network reaffirms the brand’s commitment to providing its clientele access to the world’s most exquisite luxury vehicles. The new showroom marks a strategic expansion and solidifies the marque’s position as the epitome of an actual House of Luxury.
Reflecting the brand’s cutting-edge visual identity, the showroom emanates sophistication, contemporary luxury, and creativity.
Unique space
The space is crafted to appeal to a younger, self-made, and highly individual clientele by merging innovative digital technology with an inviting and relaxing interior design.
The aim is to offer an immersive client experience and a welcoming atmosphere where patrons can revel in the magnificence of Rolls-Royce’s motor cars.
At the heart of this luxurious haven lies The Bespoke Commissioning Atelier, a centrepiece designed to transport clients into the world of Rolls-Royce. Here, customers can explore and select personalised surface finishes, wood veneers, leathers, embroidery threads, and fabrics for bespoke commissions tailored to their unique personalities and desires.
Enhancing the Bespoke commissioning experience is the Cabinet of Curiosities, located in the lounge area, featuring intriguing pieces that spark conversations. The hospitality lounge provides a secluded space for clients to relax and socialise, adding an extra layer of exclusivity to the showroom.
Four models
To commemorate the grand opening, four exquisite models graced the display, including the Spectre, the marque’s first fully electric ultra-luxury Super Coupé, the Phantom ‘Year of the Dragon,’ the Black Badge Ghost Ékleipsis, and the Black Badge Cullinan ‘Iced Black Diamond.’
Mamdouh Khairallah, Director of Rolls-Royce Motor Cars Dubai, expressed his delight at the opening, saying: “Opening our doors here, in the epicentre of unparalleled luxury, is a privilege and a testament to the importance of Dubai to our great marque.”
Rolls-Royce Motor Cars Dubai recently secured several accolades, including the 2023 World Dealer of the Year award at the Rolls-Royce World Dealer Conference in Singapore. These awards underline the showroom’s commitment to elevating the brand’s standing and putting clients at the forefront of its endeavours.
César Habib, Regional Director Middle East & Africa, Rolls-Royce Motor Cars, hailed the showroom’s unveiling.
He said: “The new showroom, imbued with the new Rolls-Royce visual identity, offers our current and future clientele a fully immersive experience that takes them to the very core of the marque.”
Chris Brownridge, CEO of Rolls-Royce Motor Cars, attended the showroom’s opening.
Featured image: Rolls-Royce Motor Cars Dubai’s new luxury showroom in Dubai City. Credit: Rolls-Royce Motor Cars
