Siobhan Haughey Is New Cathay Pacific Brand Ambassador

Olympic Medallist Is A Hong Kong Resident

The new brand ambassador partnership with Olympic medallist Siobhan Haughey symbolises Cathay’s dedication to recognising the significance of every effort, mirroring the ethos of the people of Hong Kong.

The latest Cathay advertisement vividly portrays Siobhan’s gruelling training routine, a testament to her unwavering commitment to perfection in every aspect of her practice. Siobhan, a product of Hong Kong, encapsulates the city’s relentless pursuit of excellence, a value that perfectly resonates with Cathay’s ethos of making every move count.

Ronald Lam, Cathay Group Chief Executive Officer, said: “We are delighted to have Siobhan represent Cathay as our brand ambassador. This reflects our commitment to making every move count in our respective fields. Siobhan is a world-class athlete and a genuine symbol of Hong Kong’s diligent pursuit of excellence on the global stage.

“As we embark on a new journey with Siobhan, we strive to inspire our customers and the people of Hong Kong with our meticulous attention to detail and help them move forward in life.

“Cathay has deep roots in Hong Kong and proudly supports the city’s home-grown athletes and their achievements.

“As a longstanding sponsor of the Sports Federation & Olympic Committee of Hong Kong, China and the title sponsor of the Hong Kong Sports Stars Awards since 2019, Cathay aims to join hands with the Hong Kong public to pay tribute to the determination, unwavering perseverance, and remarkable talent exhibited by local athletes. Siobhan’s appointment as its brand ambassador further solidifies Cathay’s ongoing commitment to supporting its home city’s sports stars.”

‘Source Of Pride’

Cathay’s brand ambassador, Siobhan Haughey, said: “I am honoured to be the brand ambassador of Cathay. Cathay has always been a source of pride for Hong Kong, and I have cherished memories of travelling with my family on Cathay flights. The impeccable service and attention to detail left a lasting impression on me.

“Whenever I return home on a Cathay Pacific flight after my training or competitions abroad, hearing the familiar cabin announcements brings a sense of warmth and security. I believe Cathay holds a special place in the hearts of many Hong Kong people, and it remains the preferred airline for me and my family when we travel.”

As a longstanding and dedicated supporter of Hong Kong’s vibrant sports scene, Cathay Pacific is committed to inspiring the city’s athletes and paying tribute to their remarkable talent.

The appointment of Siobhan Haughey as the airline’s brand ambassador is a clear testament to this commitment. It further solidifies Cathay’s pledge to support and uplift local sports stars.

Cathay’s dedication to enhancing the customer experience is evident in its focus on detail and thoughtful service. The airline’s commitment to perfection extends to every aspect of its service, ensuring its passengers’ comfort and satisfaction.

Inspired by its brand concept, ‘Move Beyond,’ Cathay believes in emotionally engaging its customers and moving them forward through meaningful experiences; by recognising that ‘Every Move Counts,’ Cathay aims to create extraordinary journeys for every customer, reflecting its unwavering dedication to excellence.

Featured image: Siobhan Haughey stars in Cathay Pacific’s latest ad campaign. Credit: Cathay Pacific