Malaysia’s Sky Blue Media wins OOH concession for Dubai’s public buses

5-year contract includes public bus facilities in Dubai emirate

Dubai’s Roads and Transport Authority (RTA) has signed a strategic agreement with Sky Blue Media, granting the Malaysia-based company the exclusive rights to manage all out-of-home (OOH) advertising for Dubai RTA’s public bus fleet and public bus facilities in Dubai emirate for five years.

Under the undisclosed sum agreement signed in Dubai earlier this week, Sky Blue Media will undertake the planning, design, operation, and marketing of all advertising spaces across all of Dubai RTA’s public bus facilities in Dubai.

The contract covers 1,400 public buses, 22 bus stations, 741 bus stands, and 523 dedicated advertising spots within bus facilities across Dubai emirate.

Huge exposure

Ahmed Bahrozyan, Public Transport Agency CEO at Dubai RTA, said: “This strategic agreement offers long-term investment opportunities for businesses to associate their brands with Dubai’s progressive growth. Moreover, [Dubai] public bus station facilities provide a solid promotional platform, thanks to the influx of hundreds of thousands of riders every day.

“Dubai RTA’s public bus facilities and fleet constitute highly advanced advertising platforms for local and international companies and entities looking to promote and market their products, services, and solutions across diverse economic and commercial sectors,” Bahrozyan added.

Dato Manikandamurthy Velayoudam, Managing Director of Sky Blue Media, said: “This partnership represents a key milestone for both Sky Blue Media and Dubai’s advertising landscape. We are fully prepared to introduce innovative digital solutions and state-of-the-art advertising technologies to redefine the out-of-home advertising industry.

“We are thrilled to demonstrate our digital expertise, establish effective communication with advertisers, and initiate impactful advertising campaigns that resonate with the diverse cultural backgrounds of the city’s residents,” he added.

Sky Blue Media’s data-driven digital OOH strategy combines intelligent targeting with broad audience appeal, using accurate data to influence audiences and deliver specific OOH messaging.

The Kuala Lumper-headquartered company manages all aspects of advertising, including campaign planning, designs for implementation, and campaign follow-up.

Featured image: A Dubai RTA-owned public bus shelter in Dubai emirate. Image: Dubai RTA

Last Updated on 10 months by Arnold Pinto