October 27, 2022
Sobha Realty, one of the UAE’s leading premium real estate developers, is launching the company’s first signature residential project, “The S”, located on the most powerful corridor in the Middle East, Sheikh Zayed Road. The tower, with its ideal location between Palm Jumeirah, Sheikh Zayed Road, and Dubai Internet City, offers easy access to the prime locations of Dubai such as Dubai Marina, Emirates Golf Club, and Burj Al Arab among others.
“The S” fully reflects Sobha Realty’s signature style and sophistication, a result of the company’s vast experience and design capabilities, following Sobha’s unique “Backward integration” model. The 62-storey high rise building will host 43 stories of superlative residences, along with six levels of enclosed podiums designed to park luxury brands of cars. The tower is also equipped with 24/7 concierge and security service for safety and convenience. Furthermore, the tower has been designed to let residents enjoy breath-taking views of the sea from the north side, while also being greeted by the south side’s lush golf course vistas.
P.N.C. Menon, Founder and Chairman of Sobha Group, stated: “At Sobha Realty, creating beautiful living experiences is our mission. “The S” tower truly showcases the very best that Sobha has to offer, driven by my own passion of providing our clientele with nothing but the best. Every last detail has been meticulously crafted, in an effort to maintain the perfect balance between finesse and form. Together, these elements create an unsurpassed living experience for our discerning residents who have been accustomed to such high standards of luxury living.”
“The S” tower, like all of Sobha Realty’s creations, incorporates the most cutting-edge technologies, including a number of intelligent features. In addition to smart lights, window shades, and other connected features that can be controlled with your smartphone, the tower also boasts of high-speed lifts that allow for rapid transit to your apartment. Similarly, fresh air units with high-efficiency filters and UV filtration for improved air quality are also present throughout the building structure to ensure the overall wellbeing of residents.
Francis Alfred, Managing Director of Sobha Realty, added: “With the launch of “The S” tower, we are delighted to offer our customers a life of reimagined luxury, along with state-of-the-art amenities, at one of the most significant locations in the city. Our aim is to ensure top quality standards in all our properties, and this iconic tower is a testament to our efforts of enhancing customer experience. There has been an increasing demand for luxury properties in the market and with the launch of “The S”, we strive to meet these expectations. With this signature residential tower, Sobha Realty marks another addition to its portfolio of luxury properties and aspires to raise the bar of quality standards in the years to come.”
The signature tower will also feature a luxury bespoke Café, a Health Spa, a sauna, lounge area, well equipped gym, and a children’s day care centre. Also, in the tower’s lobby we would have an art gallery that will showcase original masterpieces of leading artists from across the globe. Residents will further have access to a temperature-controlled infinity-edge pool and a meditation corner, thereby promising the highest levels of luxury and elegance for a distinctive lifestyle.