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SoftServe and the Ministry of Economy discuss strategies to boost the UAE economy through innovative digital solutions

Abu Dhabi, November 08, 2022: SoftServe, one of the leading global digital authorities and consulting companies, and the Ministry of Economy met in Abu Dhabi to discuss its inclusion into the NextGenFDI initiative and formulate strategies to popularize innovative digital solutions to further boost the economy in the UAE.

The meeting was attended by His Excellency Dr Thani Al Zeyoudi, Minister of Minister of State for Foreign Trade, and Fatima Ghanem Alhajri, Director, Investments and Talent Attraction from the Ministry of Economy (MOEC) and Kayaan K. Unwalla, Senior Advisor to the Minister.

During the meeting, they discussed establishing the UAE as SoftServe’s regional headquarters as well as prospective areas of support under the Ministry’s NextGenFDI program – including facilitating the migration of key employees from Europe and introductions to key stakeholders in the UAE. They also highlighted the added-value of SoftServe to the UAE as well as the boost to the UAE’s strategic advantage from the newly signed bilateral free-trade agreements.

SoftServe has been operating in the region since 2018 and strives to offer services to large conglomerates working in the retail, health, finance, and energy sectors. Its comprehensive services range from advisory and consulting to onsite project management, implementation, and ongoing support.

His Excellency Dr. Thani Al Zeyoud said: “The UAE remains dedicated to accelerating the growth of its knowledge-based economy. We are proud to be supporting SoftServe in the region as it deepens its commitment to the UAE with its regional headquarters. The meeting with SoftServe was highly productive and focused on supporting the company’s services that will foster growth and create support systems by leveraging innovative solutions such as AI, machine learning, cloud-based solutions, and digital banking solutions for the benefit of consumers.”

Alfredo Rubina, Regional Manager MEA of SoftServe, said: “We are highly motivated to deepen our investment in the UAE’s economy and believe that it is the optimal place in the region for scaling up. With the support of the MOEC via the NextGenFDI initiative, we will work towards ramping up our manpower and commercializing opportunities via strategic introductions. We are operating with a vision of excellence and the UAE proves to be the perfect hub for it. SoftServe has the ability and expertise to support the private and public sectors with latest technological innovations and we look forward to building long-term and sustainable collaborations across the region. This step will be a move towards strengthening our presence in key regional markets.”

In 2019, SoftServe partnered with Temenos, the world’s top banking software company, to implement the Infinity DBX global banking platform for bank customers in the Middle East. It assisted in acquainting Infinity DBX to the specific EMEA banking regulations and further customised the platform to offer Arabic support and corporate banking features. With this solution, end-users could acquire better knowledge of operational needs, increase market share, and lay the foundations for technology advancement and development in the future.

SoftServe, a Google Cloud Premier Partner, assists businesses in curating customer experiences by leveraging latest technological innovations like big data management, cloud architecture, GCP services, data security, artificial intelligence, machine learning, and cognitive computing. It is an AWS partner and Network Premier Consulting Partner that offers best practices in finance, healthcare, retail, cloud migration, and SAAS. The company also leverages the latest Microsoft technology-based customer solutions as a Microsoft Partner Network Member with Gold Competency.

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