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Steve Madden unveils colourful hues for Spring 2020

COLORFUL SINCE 1990

As we celebrate 30 years, we’re feeling nostalgic while refusing to live in the past. We reference, repurpose, and reuse, as we strive to give everything we do a fresh and modern take. We’re finding rich, earthy vibes in espadrilles, and have added a much needed dose of sparkle with oversized stones and shiny iridescence. Take on the season in a dreamy new range of pastels, or in the cool textures of futuristic joggers and sandals.

To kick off 2020, we’re celebrating the word COLORFUL and what it means to STEVE MADDEN as a brand. What does colorful mean to you this spring?

WOMENS

New pastels

We’re reimagining what color means for Spring, which calls for celebrating a fresh new spectrum of pastels. From mint green, to soft blue croc, they’re sartorially inspiring and ultimately chic. The washed denim is a fun new take on a Madden classic. We’re just going to say it; Pastels for spring are kind of revolutionary.

Natural vibes

Get back to nature with our innovative new espadrilles, sleek wooden styles, and collection of monochrome nudes. Lift yourself higher with the help of wedge heels and wild styles. Those who prefer to keep it simple can relish in the ease of chunky heels and stately straps. Finally, toss your must haves and head out the door to take on the day with a little clear sidekick. These natural staples are sure to bring color to your life in unexpected ways.

Spring sparkle

There’s nothing better to help shake off the lingering winter feels than bold, colorful embellishment! We’re loving the sexy nature of pointed spikes, and the playful rainbow of all-over snake. Embrace the subtle shimmer of B-SUMMIT-L’s on-the-go iridescence, and BLIZI’s perfectly totable, snake-loving glamour.

Urban action

Brighten up your kicks for Spring 2020 with bold silhouettes and hot, new colors. From tight knits to innovative transparency, you can take it to the streets in the futuristic cool of our athletic-inspired sneakers and sandal collection. Joggers like MAC and ARIS are easy on the feet and the eyes, and offer a fresh new take on the classic spring trend.

MENS

Grey matters

We’re very into grey this season, in a range of looks and styles. Whether he prefers the softer side of the season with nubuck, or sporty knit camp – he’s going to love life in neutral.

Loafer life

The slip on life is just easier and we’re all about simple styling. Seek a mix of sporty and classic or choose a futuristic high top must have.

Low riders

Low top sneakers are this season’s go to, with minimal patterns and neutral tones. From subtle perforations to sleek stripes, Steve Madden has some great options.

About Steve Madden

STEVE MADDEN is easily America’s most successful shoe designer. Considered the fashion footwear mogul of the 21st century, Madden has been responsible for the design and marketing of the company’s trendsetting shoes for the past two decades. His vision to give young, fashion forward women a unique way to express their individuality through style resulted in millions of customers worldwide and propelled his designs to the forefront of the fashion industry.

STEVE MADDEN is present in 6 countries in this region; UAE has 18 stores, 1 store in Oman, Bahrain, Qatar and Kuwait have 3 each, and 9 in Saudi Arabia. For complete store location & contact details please visit our website: www.stevemadden.com

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