December 1, 2023


Dubai, UAE – 1 February 2021: Zbooni, MENA’s leading digital enabler for SMEs, has signed a formal agreement with Female Fusion Network, the UAE’s largest and most engaged community for women in business. The partnership will help strengthen support for women entrepreneurs by giving them access to research and insight from Zbooni’s data analytics team, training and events, and advice towards financial empowerment, which is often a large barrier for SMEs. Zbooni will benefit from interaction with an open and honest forum of women, to help hone its services to better serve the region’s female business leaders and owners.

Together, Female Fusion and Zbooni will add tremendous value to the professional development and growth of members across both networks, curating workshops and providing practical information to address key concerns and challenges. Moreover, the partnership will provide members with access to a live support centre on invoicing and financial management related issues, providing them with quick and pragmatic advice.

CEO and co-founder of Zbooni, Ramy Assaf, said: “Nearly half of Zbooni’s merchants are women, so it’s acutely important for us to understand the female SME landscape. Our new partnership with Female Fusion allows us to listen and learn from inspirational members and hear what they need to empower their success and drive practical, real-world results. Zbooni is proud to contribute to the Female Fusion Network, as we share common values in passionately helping businesses flourish.”

Female Fusion Network’s Managing Partner, Jennifer Blandos, said: “Zbooni is a great tool that helps female entrepreneurs scale their businesses. Business owners can be up and running and accept payments online within a matter of hours. This is essential for those business owners just starting out, or those who need to accept payments online quickly. We look forward to collaborating with Zbooni to further support and help women grow their businesses even more.”

Female Fusion Network was established in 2015 and is the most dynamic and engaged association for female entrepreneurs in the UAE. The platform for like-minded women in business now has over 13,000 members from all nationalities, representing a myriad of industries within every sector. It provides opportunities for in-person and virtual networking, to focus groups and training sessions. More information on Female Fusion Network can be seen on:

Zbooni is a technology company that was founded in Dubai in 2017. Its name means ‘My Customer’ in Arabic, as it enables merchants to easily start, run and grow their businesses, and provide their customers with enhanced experiences. Zbooni provides a range of useful business-focused services, such as enabling payments, the creation of bespoke digital commerce stores, data insights, and automated sales tracking and invoicing. The company was incubated at Facebook, the world’s largest social media network, and is backed by regional and international organisations, including Chalhoub Group, Middle East Venture Partners and B&Y Venture Capital.

For media enquiries:

Ramla Shahid

TishTash PR

Email: [email protected]

Natasha Hatherall-Shawe

TishTash PR

Email: [email protected]

Last Updated on 3 years by Editor


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