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March 26, 2025
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Kingston Technology Urges Proactive Data Security Measures in the Middle East Ahead of World Backup Day

As World Backup Day which falls on March 31 approaches; Kingston Technology Europe Co LLP, an affiliate of Kingston Technology Company Inc., a world leader in memory products and technology solutions, is ramping up efforts to highlight the importance of consistent, secure data backup. With the Middle East’s digital footprint expanding rapidly, Kingston stresses the […]
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WEMA Leads High-Level Delegation to Drive Water Innovation and Knowledge Exchange in the Middle East

The Water Efficiency Middle East Alliance (WEMA), backed by the Danish Trade Council, expanded its regional impact with a high-level delegation to Saudi Arabia and the UAE, strengthening cross-border collaboration in water sustainability, innovation, and infrastructure resilience. Bringing together Danish water industry leaders and key regional stakeholders, the visit
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Microsoft launches new Surface Copilot+ PCs for Business to empower professionals across the Middle East to enhance productivity and accelerate AI innovation

Microsoft today announced the general availability of its latest Surface for Business Copilot+ PCs, featuring the powerful Intel Core Ultra (Series 2) processors. This new lineup includes the Surface Laptop, Surface Pro, and Surface Laptop with 5G coming soon, designed to meet the diverse needs of professionals across the Middle East by empowering them to […]
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2025 INFINITI QX60: Premium Comfort

The 2025 INFINITI QX60 has arrived at showrooms in the Middle East, making a bold play for families in the region seeking a refined and elegant three-row luxury SUV.  The 2025 INFINITI QX60 offers buyers a choice of four appealing grades: LUXE, LUXE with Climate Package, Sensory, and Autograph, each of which can be optionally […]
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Digital Ticketing Innovations Reduce Paper Consumption Over 50% – Platinumlist’s Research

Platinumlist, the Middle East’s leading online ticketing platform, has examined how digital transformation has reduced paper waste in the MENA region’s event ticketing industry.  As digital ticketing adoption accelerates, its impact on sustainability becomes more evident.Recent analyses indicate that the GCC event market is expected to reach 827.25 million by 2029,
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Zaphira Nature Partners with GlowTerra to Meet Rising Demand for Vegan Haircare in the Middle East

Zaphira Nature, a pioneering new UAE brand dedicated to textured hair care, is proud to announce its partnership with GlowTerra, a prominent clean beauty platform in the region. This alliance aims to make Zaphira Nature’s premium vegan haircare products more accessible to consumers across the Middle East, responding to the growing demand for ethical and effective […]
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Cynosure Lutronic and Amico Aesthetics Join Forces

Cynosure Lutronic, a global leader in the energy-based devices market, has entered into a multi- country distribution agreement with Amico Aesthetics, a leader in providing world-class medical devices to the Middle East. Effective January 1, 2025, Amico Aesthetics has become the sole authorized distributor of the whole Cynosure Lutronic portfolio across its entire network
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The Baby Expo 2025 Expands with 250+ Global Brands

The Baby Expo, the Middle East’s largest international event for maternity, baby and toddler brands is set to return for its second edition on 16-17 May 2025, at the Dubai World Trade Centre, with limited exhibition spaces remaining due to high demand from brands eager to participate. The growth of Dubai’s wholesale and retail sector […]