PUMA

NEWS DESK

PUMA Opens New Creative Hub Studio48 to Foster Excellence in Design and Elevate the Brand

News Desk 1 13/12/2024 0

Sports company PUMA has opened Studio48, a new creative hub at its headquarters in Herzogenaurach, Germany, where its designers and creatives can come together to freely develop new ideas and create concepts for new performance and Sportstyle products as well as campaigns. Studio48 is part of

NEWS DESK

Puma Reimagines Modern Retail With Las Vegas Flagship Store Unveiling

News Desk 1 23/11/2024 0

PUMA has officially opened the doors to its second North American flagship store in Las Vegas at the BLVD Las Vegas.The 25,000-square-foot retail space, which spans an impressive three stories, redefines what it means to be a brick-and-mortar location in today’s rapidly evolving digital world. “I am thrilled that we are opening a state-of-the-art flagship

NEWS DESK

PUMA Releases Green Flags: A New Podcast Engaging Gen-Z in Sustainability

News Desk 1 22/11/2024 0

Sports company PUMA has launched Green Flags, a five-part podcast series on sustainability hosted by Manchester United captain and Lioness, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell. From upcycling to generating electricity from potatoes, PUMA puts two footballers and a

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PUMA Inducted Into Laureus Sport for Good Index

News Desk 1 14/11/2024 0

Sports Company PUMA has been included in the Laureus Sport for Good Index through recognition for multiple initiatives including PUMA’s VOICES OF A RE: GENERATION, RE: FIBRE and RE: SUEDE. Launched in 2021, the Laureus Sport for Good Index celebrates brands that, through collaboration, innovation and creativity, are making significant contributions across the 17

NEWS DESK

PUMA unveils Vision 2030: Scaling up for bigger impact in climate, circularity and human rights

News Desk 1 14/11/2024 0

Sports company PUMA has announced its new Vision 2030 sustainability goals, which expand on the strong progress the brand has made.  “With Vision 2030 we have elevated and evolved our current 10FOR25 sustainability goals to achieve impact on a larger scale across our business in climate, circularity and human rights. We are setting the bar […]

NEWS DESK

PUMA Part of Consortium to Unveil World’s First Piece of 100% “Fibre-to-Fibre” Biorecycled Clothing

News Desk 1 02/11/2024 0

Sports company PUMA is part of the multi-brand consortium which unveiled the world’s first piece of clothing made entirely from textile waste by using a new biorecycling technology developed by French company CARBIOS. The project created a plain white T-shirt, which was made from mixed and colored textile waste. By using CARBIOS’ biorecycling technology, the polyester

NEWS DESK

PUMA’s ‘Stitch + Spice’ Running for Top Prize at the World’s Biggest Sustainability Film Festival

News Desk 1 01/11/2024 0

Stitch + Spice, a short film by Luke Jaque-Rodney, one of PUMA’s Voices of a RE:GENERATION has been officially selected for Documentary Short at the 6th Big Syn International Film Festival in London. Voices of a RE:GENERATION is a PUMA initiative highlighting young changemakers driving positive change in their communities. Through this platform, PUMA aims to […]

NEWS DESK

PUMA Explores Leather vs Vegan Leather With Global Goals Ambassador

News Desk 1 03/10/2024

In response to growing consumer demand for greater transparency from the fashion industry, PUMA launches #KnowYourStuff, an educational content series which delves into one of today’s most debated fashion topics – leather vs vegan leather – and the environmental impact of both. Created in collaboration with Aishwarya Sharma, one of PUMA’s ‘Voices’ and Global Goals

NEWS DESK

PUMA Appoints Markus Neubrand as Chief Financial Officer

News Desk 1 26/09/2024

Sports company PUMA has appointed Markus Neubrand (48) as its Chief Financial Officer (CFO) and a member of the Management Board, effective October 1, 2024. The contract of the current CFO Hubert Hinterseher will end by mutual agreement on December 31, 2024. Markus Neubrand most recently held the position of Chief Financial Officer at GUESS? […]

NEWS DESK

PUMA Appoints Indrajeet Sen as SVP PUMA Group Sourcing

News Desk 1 28/08/2024

Sports company PUMA has appointed Indrajeet Sen (38) as Senior Vice President PUMA Group Sourcing, taking over the operational responsibilities of the Chief Sourcing Officer role. PUMA’s Chief Sourcing Officer Anne-Laure Descours has decided not to extend her board contract and will support the company as an external advisor in the field of sustainability. In […]

NEWS DESK

Millions of PUMA Football Jerseys Made With Recycled Textile Waste

News Desk 2 16/07/2024

Global sports company PUMA has scaled up its textile-to-textile recycling innovation RE:FIBRE, creating millions of replica football jerseys with a minimum of 75% recycled textile waste and other waste material. For the first time, from the start of the 24/25 season, PUMA football replica jerseys* (featuring 35 Clubs), including those for the Euro and Copa […]

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PUMA Named Among “World’s Most Sustainable Companies” by TIME

News Desk 2 10/07/2024

Sports Company PUMA has been named in the “World’s Most Sustainable Companies” ranking by US news magazine TIME and Statista, which takes into account a company’s most important environmental data as well as its transparency and the assessment by external organizations. PUMA was the best-ranked company in the Apparel, Footwear & Sporting Goods sector, scoring […]

NEWS DESK

PUMA Continues Its Biggest Marketing Push With EURO and COPA Spin-Offs

News Desk 2 12/06/2024

Global sports company PUMA has launched the second chapter of its first worldwide brand campaign in 10 years “FOREVER. FASTER. – See The Game Like We Do”. New chapter is fully dedicated to the UEFA Euro 2024 and the 2024 Copa América. This summer PUMA starts with two spin-offs of its globally featured brand campaign, […]

NEWS DESK

PUMA Reveals Global Partnership With HYROX

News Desk 2 03/06/2024

Global sports company PUMA, has announced a worldwide partnership with HYROX, the world series of fitness racing. The partnership sees PUMA become the official apparel and footwear partner for all HYROX races from 2024 to 2027. PUMA has been a local partner to HYROX since the first ever race, held in Hamburg in 2018 with 600 […]

NEWS DESK

After Two-Year Composting Experiment: PUMA Makes RE:SUEDE 2.0 Sneaker Available for Sale

News Desk 2 22/04/2024

Sports company PUMA will make a commercial version of its experimental RE:SUEDE sneaker, the RE:SUEDE 2.0, available for sale. PUMA showed it was able to successfully turn the RE:SUEDE into compost under tailor-made industrial conditions during a two-year pilot project. As part of the experiment, which was successfully concluded in late 2023, PUMA produced 500 […]