“A lot of people in marketing think of communications tech as a fringe, unimportant part of the marcomms world, but recently people have realized that comms is a lot more important than they realized.”
What is Muck Rack in layman’s terms?
It’s basically the system of record for a PR team that helps them do all the essential functions of their job anywhere, from finding the best journalists to pitch to a really interactive media database that we believe is the most accurate in the industry and updates in real time. We’re the only one that allows journalists to claim publicly available profiles, so we get data from journalists. We’ve also enabled collaboration for teams, so we’re giving PR teams a CRM…to collaborate on notes and media lists so they don’t overlap, especially in a remote environment. It also includes monitoring and reporting. We’re really a Salesforce for PR and an operating system for the PR team.
