The Fit Guide to Make Anticipated Debut in Dubai at Dubai Active Industry
The Fit Guide (TFG), the independent international rating system revolutionising the fitness industry, is set to make its much-anticipated arrival in Dubai. Making its grand unveiling on Friday 24thNovember at Dubai Active Industry’s CEO Forum, the Middle East’s leading fitness and wellness event, TFG will announce its comprehensive guide to the city’s leading boutique fitness clubs and experiences. This highly awaited launch marks the fifth and final installment of TFG’s global expansion in 2023, following successful launches in London, New York, Singapore, and Sydney.
TFG’s ratings are based on evaluations of over 250 objective standards that cover every aspect of a truly premium fitness experience, from the initial phone call through to post-class sales and service. Clubs are then awarded TFG star ratings for each category as well as an overall rating and are ranked based on their scores. Each club featured in The Fit Guide Dubai has been visited anonymously by highly-trained, incognito “experience evaluators”, using a process that is unbiased and independent.
TFG’s Dubai launch promises to be a groundbreaking event for the city, offering both fitness enthusiasts and industry professionals a unique insight into the top fitness offerings in Dubai.
Jack Thomas, co-founder of TFG and host of the Fitness Business Asia podcast, shared his excitement about the Dubai launch, saying; “Dubai is undoubtedly the fitness capital of the Middle East and where a lot of innovation happens in the region, so we’re delighted to be launching there as our final city in 2023.” He added, “The Fit Guide has now visited 250 fitness clubs across the world’s leading fitness cities this year. This gives us access to a mountain of data across the industry, which will help us demonstrate how Dubai has fared against the very best fitness brands and clubs across the globe.”
As part of the launch, co-founder Jack Thomas will deliver a keynote presentation at Dubai Active, offering an exclusive preview of The Fit Guide’s comprehensive report on the Dubai fitness industry. Thomas’s presentation will highlight the areas where the Dubai fitness industry has excelled and where it has the potential for further improvement. All of the four-star and five-star award winning clubs will also be announced.
Tom Reece, Marketing Director for IEG Middle East, the organisers of Dubai Active Industry’s CEO Forum commented: “We’re thrilled to bring industry leaders together at Dubai Active Industry’s CEO Forum to discuss the topics that matter most to the fitness sector. It will be a great honour to be able to unveil The Fit Guide for Dubai and celebrate those clubs that have received the sought-after four and five-star awards, showing that Dubai can go head-to-head with London, New York, Singapore and Sydney with their fitness club offerings!”
The closely guarded award-winning clubs will not be revealed until launch, so fitness enthusiasts and industry professionals eager to explore the world of top-tier fitness experiences are invited to join The Fit Guide at the Dubai Active Show’s CEO Forum on November 24th.
Last Updated on 11 months by News Desk 1
