THE FITTING ROOM: Redefining Fashion Retail with a Tech Edge
Dubai, UAE, 10 July 2023: The Fitting Room, the exciting and innovative creative concept based in Dubai, is set to empower regional fashion enthusiasts on a global scale. Officially launched in May, this unique platform caters to the GCC region, and has expansion plans into international markets in the near future. Acting as an interactive marketplace, The Fitting Room connects artisans from or based in the Middle East who value quality and originality, offering an online portal for them to showcase the remarkable talent the Arabian Peninsula has to offer.
The Fitting Room originated as a vision in 2013 by Founder Shamlan Al Rifai, an Emirati-Kuwaiti entrepreneur. Starting as a physical creative space, and before undergoing a digital transformation in 2018, the brand announced its momentous launch in 2023. The interactive shopping platform has the sole goal of redefining and revolutionising the fashion retail landscape, by prioritising the needs of its designer community with their shoppers’ sense of style. The Fitting Room boasts a broad portfolio of men and women’s fashion as part of its launch portfolio, with brands including Clemantra, Elegance’s, Deborah Henning, KA-1, Velorum, Hala Kastoun and more.
Born with the purpose of nurturing and appreciating talents from the Arabian Gulf to make their mark globally, The Fitting Room provides all its designers with the tools to overcome the challenges the fashion industry presents by fostering their identity, establishing skills and accelerating growth through added inspiration. Beyond being a retail space for the region’s up-and-coming, the platform also connects designers with a range of suppliers and supports their individual supply chains by curating courses and workshops.
Valuing quality, integrity, and talent, The Fitting Room aspires to provide a creative community which enables a completely innovative and technologically driven marketplace for consumers. This calibre of inclusiveness, experience and uniqueness is an all-new concept this region has yet to see. The Fitting Room will be sure to make a lasting impact on the fashion landscape by combining immersive technology, quality, premium clothing, and accessories.
Last Updated on 1 year by News Desk 2
