Middle East News 247


Dubai, October, 2022 – WILD FABRIK, the GCC’s sustainable fashion and lifestyle brand, has partnered with the Emirates Nature-World Wildlife Fund to design a limited-edition collection of t-shirts called “WILD Fabrik in the Wild”.  The new collection features 9 different designs centred around wild animals, some of which are endangered and local to the UAE. 100% of the proceeds from the collection will go to Emirates Nature-World Wildlife Fund, reflecting WILD FABRIK’s vision to create a wave of consciousness that ensures the protection of the planet for future generations.

The designs are available on a range of products that are sold through their website WILDFABRIK.COM and at dedicated pop-up event at Times Square on November 12 from 9am to 3pm. This free-to-attend event will bring together like-minded brands including natrl™, Sprout, Drawdeck, The Centre for Musical Arts (CMA) and more; united in their vision to create a better planet in which humans and animals can thrive in harmony. Choreographer, Michelle Daniels will also be there on the day with dance and performance workshops in addition to flashmobs for the entire family to enjoy. Schools such as Horizon English School will also be present to support the day’s efforts.

WILD FABRIK focuses on bridging the gap between green producers and conscious buyers, while planting the seeds of environmental awareness, educating the people of today, for the benefit of the people of tomorrow. Gergana Abdulrahman, co-founder of WILD FABRIK says: ‘Our mission at WILD FABRIK is to leave the planet better than we found it, keep us accountable. With this collaboration we want to create a buzz around the plight of the animals and our nature through a fun activation that will give people a reason to feel good and smile while giving back to the local causes lead by Emirates Nature – WWF’.

The collection includes something for all the family including organic t-shirts for adults, children and baby onesies, special bottles in honour of the ‘Dubai Can’ initiative, framed art prints and more limited-edition merchandise all supporting the same cause.

The collection will also include an eye-catching t-shirt from natrl™,  the UAE’s first mineral boxed water, who will co-design the limited-edition t-shirt. natrl™ offers 100% premium Artesian mineral water from one of the cleanest sources in the world – New Zealand. Packaged in 10-litre paper-based boxes with recyclable bladders; natrl™ has saved over 522 kg of plastic since the brand’s launch in January of this year.

James Mudie, CEO of natrl™ says, “We are thrilled to partner with WILD FABRIK on their WILD FABRIK in the Wild collection. One of our goals is to collaborate with like-minded brands that share our vision for a better planet. This collaboration with WILD FABRIK provides a great opportunity for both brands to support each other in their efforts to preserve the environment for future generations. Protecting the environment is a shared responsibility and it is a great source of pride that we can work alongside WILD FABRIK on this exciting partnership.”

A one-stop-shop for affordable sustainability products in the GCC, WILD FABRIK aims to make sustainable goods accessible for all without the need to compromise on style or quality. WILD FABRIK’s aims to set a precedent for how sustainable business is conducted, by treating each step of the process fairly and with the respect it deserves.

The collection is available via the WILD FABRIK website and at the Times Square Event on the 12th of November.

#wearthemovement #Istillwanttobeseen

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WILD FABRIK contact:
Gergana Abdulrahman gergana@wildfabrik.co +971523228170

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