‘Self-actualisation is why people work in the gaming industry’
Says Nordcurrent co-founder
Despite a notable talent deficit in Europe’s technology sector, Lithuania’s gaming industry continues flourishing. Nordcurrent, the studio renowned for the global sensation Cooking Fever, defied the odds by expanding its workforce by 15% in 2023, now boasting over 330 professionals.
Cooking Fever, which will mark its 10th anniversary on September 5, 2024, remains a household name. With over 500 million downloads worldwide, it has become a household name.
To celebrate, a live reenactment of the game will attempt to set a Guinness World Record for the most burgers assembled in a minute by seasoned chefs.
Viktorija Trofimova, co-founder of Nordcurrent, based in Vilnius, insists that the gaming sector’s allure goes beyond technical proficiency.
“For gaming specialists, it’s about self-actualisation and crafting games they truly enjoy. This personal fulfilment is what drives their dedication.”
Nordcurrent’s workforce growth underscores its strategic trajectory amid the industry’s challenges.
With plans for nine new games, including the upcoming Eriksholm: The Stolen Dream slated for 2025, Nordcurrent recently acquired Sweden’s River End Games from Embracer Group, marking a significant expansion into AA class game publishing.
Trofimova highlights the unique appeal of game development: “Unlike other tech sectors, our industry marries technical prowess with creative freedom. This blend is a powerful magnet for talent.”
Nordcurrent’s proactive approach includes collaborations with Junior Achievement, offering educational initiatives to nurture future talent. Trofimova adds, “We regularly host student groups to showcase gaming as a fulfilling career path.”
Although Lithuania’s gaming ecosystem is smaller than France’s and Germany’s, it shows robust growth.
The sector has seen an 11% increase in game development firms, employing over 2,500 specialists as of early 2024. Trofimova credits Vilnius’ agile environment and supportive networks, including the Lithuanian Game Development Association and governmental support from the Lithuanian Ministries of Culture and Innovation, for fostering this growth.
As Nordcurrent continues to innovate and expand its footprint, Trofimova remains optimistic about the future of Lithuania’s gaming landscape. “Our community’s collaboration and resilience pave the way for continued success,” she concludes.
Featured image: Viktorija Trofimova says Lithuania’s gaming ecosystem shows robust growth. Credit: Nordcurrent
