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Sport

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Automotive Saudi Arabia Sport

First all-women desert rally marks milestone for motorsport and gender equality in Saudi Arabia

Toyota enters team In a country where women were only granted the legal right to drive seven years ago, Saudi Arabia hosted the fourth edition of Rally Jameel, a navigation-based off-road rally exclusively for female drivers. Held from April 21-26, 2025, the event attracted 82 participants from 37 countries, including the first-ever team from Japan, […]
Business Sport

LuLu Financial Holdings signs landmark fintech partnership with Argentine Football Association

In run-up to 2026 FIFA World Cup The Argentine Football Association has signed a regional fintech partnership deal with UAE-based LuLu Financial Holdings, naming the group’s payment and remittance brands—LuLu Exchange and LuLu Money—as its official fintech partners in 10 countries spanning the Middle East and Asia-Pacific for the next 12 months. The agreement was […]
Aviation Sport

American Airlines signs multi-year partnership

With US Soccer to elevate fan experience American Airlines has announced a significant new partnership with US Soccer, becoming the national federation’s official airline. The multi-year agreement aims to transform how fans, players, and member organisations engage with the game, both on and off the pitch, by enhancing travel experiences and introducing exclusive
Events Sport

3 FIBA events to be held in Singapore

From 2026 to 2027 FIBA and Sport Singapore (SportSG) have announced an extension of their partnership to host three major 3×3 basketball events in Singapore between 2026 and 2027. The new partnership is set to elevate the profile of 3×3 basketball within the local sports community and beyond. The announcement was made during the FIBA […]
Automotive Sport

TGR-WRT proud of Safari Rally Kenya record

In iconic, challenging terrain The Toyota Gazoo Racing World Rally Team (TGR-WRT) competed in its 100th event in the FIA World Rally Championship (WRC) from March 20 to 23, 2025, at the Safari Rally Kenya, aiming to defend its unbeaten record. The rally is renowned for its challenging terrain and unpredictable weather conditions, making it […]
Lifestyle Sport

Pierre Gasly is Givenchy Parfums’ first F1 ambassador

Simo Squad played a key role Givenchy Parfums has entered a groundbreaking partnership, with Pierre Gasly becoming the first-ever Formula 1 driver to serve as a global ambassador for a fragrance brand. The collaboration marks a significant milestone, blending the worlds of motorsport and luxury while showcasing the evolving marketing strategies of renowned brands. Gasly,