American Airlines signs multi-year partnership

With US Soccer to elevate fan experience

American Airlines has announced a significant new partnership with US Soccer, becoming the national federation’s official airline. The multi-year agreement aims to transform how fans, players, and member organisations engage with the game, both on and off the pitch, by enhancing travel experiences and introducing exclusive matchday activations.

With more than 125 million soccer fans in the United States and 118 US Soccer member organisations supporting the game’s growth, American Airlines is positioning itself as a key player in the sport’s future. The airline’s involvement will reach the entire US Soccer ecosystem, including 27 National Teams and thousands of athletes at every level.

At the heart of this new alliance is a shared commitment to creating unforgettable experiences. American Airlines plans to integrate deeply with US Soccer’s calendar, rolling out unique in-person and digital perks for fans. From match ball presentations during Matchday Check-In to behind-the-scenes access to players, the airline promises fans a closer connection to the sport.

Additional benefits include flyaway trips for AAdvantage loyalty members, US Soccer Insiders, and premium matchday hospitality at key fixtures. These exclusive events will be hosted in the US Soccer Insiders Lounge, delivered by American Airlines — an initiative highlighting the brand’s dedication to quality and immersive fan engagement.

Caroline Clayton, Chief Marketing Officer at American Airlines, highlighted the momentum of soccer in the US as a significant factor behind the collaboration. “The numbers speak for themselves as we see soccer participation and fandom in the United States continue to soar,” she said.

“Whether you’re an avid or casual follower of the sport, the gameday energy at any National Team match is something you’ll never forget. In becoming the Official Airline of US Soccer, American is eager to take that energy to new heights for our customers nationwide.”

This partnership is not limited to matchday spectacle. American Airlines is extending benefits to AAdvantage members through exclusive travel incentives and the ability to redeem miles for soccer-related experiences. This fusion of travel rewards and sport taps into a growing audience of fans who see soccer as part of their lifestyle.

The airline will also sponsor a new digital content series, featuring compelling, behind-the-scenes stories that spotlight the most passionate figures in American soccer — from grassroots heroes to elite athletes. These episodes will run throughout the year across US Soccer’s social media platforms to deepen emotional connections and build stronger fan communities nationwide.

David Wright, Chief Commercial Officer at US Soccer, praised American Airlines for its global reach and alignment with the federation’s mission. “American Airlines brings a powerful combination of global reach, innovation and shared values to the table,” Wright said. “As the fans that follow our teams and those who work in service to soccer travel the world, American Airlines will help them reach their destinations and elevate the fan experience.”

Wright added that America’s dedication to immersive fan engagement reflects US Soccer’s ambition to ignite a nationwide passion for the sport.

With the sport’s popularity steadily rising in the United States, this partnership signals a new chapter for American Airlines and US Soccer. The timing is crucial, as the nation prepares for a stretch of global football events — including the 2026 FIFA World Cup, which the US will co-host. As interest swells, America’s presence in stadiums and on screens will place it at the centre of the action.

The collaboration will also include large-scale activations at tentpole matches, in-stadium takeovers and events that spotlight community impact. These experiences aim to foster greater inclusion and participation at all levels, further embedding soccer into the fabric of American culture.

By merging the worlds of air travel and sport, American Airlines and US Soccer are promising fans something more than just a match — they’re offering memories that stretch from the terminal gate to the final whistle.

Image: American Airlines involvement will reach the entire US Soccer ecosystem, Credit: American Airlines