Flowwow, a UAE-based gifting marketplace, and henna artist Azra Khamissa, have unveiled a limited-edition collection of postcards, featuring an exclusive henna design by Azra. This collaboration, available on the Flowwow website and app until August 28th, aims to celebrate Emirati Women’s Day by inspiring women to reconnect with their inner child and recognise their journeys and achievements.
According to the 2024 World Bank report, the UAE ranked seventh globally and first in the MENA region for efforts in promoting gender equality. With women comprising 66% of the public sector workforce, while 30% of women being employed in leadership roles, and 15% in technical and academic roles, the country is making strides towards gender balance.
To accelerate its commitment towards cultivating a gender-equal environment, the UAE Gender Balance Council recently mandated the private sector to place women in 30% of all leadership positions by 2025.
Flowwow believes in the power of gifting to connect people and celebrate special moments. This collaboration highlights the journey every woman takes, from childhood dreams to remarkable accomplishments.
The design by Azra symbolizes the essence of childhood wonder and the strength of womanhood, depicting an orange tree representing good fortune and determination, and simple flowers signifying beauty and purity.
Reflecting on her art, Azra Khamissa shared, “As a woman, I believe our strength lies in our emotions and our abilities to feel and care for those around us. Hence, I want to inspire other girls and women to follow their gut feeling and passions to realize their potential in any space they want as I’m doing through art”.
To complement the postcards, Azra has curated a special collection of gifts available on Flowwow. These thoughtfully selected items embody the essence of her designs, making them perfect for celebrating women in your life. The collection will be available on the Flowwow website from August 21 to August 28.
Vera Modenova, COO of Flowwow, commented on the collaboration, “This idea aligns with Flowwow’s core values of supporting local sellers, empowering female entrepreneurs, creative leaders, and thinkers. Moreover, 80% of the Flowwow team are aspiring women who pour their hearts and souls into their projects, and an impressive 75% of the local brands are represented by female entrepreneurs. It is a testament to our dedication to empowering women. We will not limit it to nationalities, showcasing that every woman’s story is meaningful. The only thing that matters is your ardour in chasing dreams”.
