Al Islami Celebrates Ramadan with ‘Real Halal’ Commitment, Exclusive Discounts, and Charitable Giving
Al Islami Foods, a UAE pioneer in the wholesome food products sector and a global leader in halal poultry and meat products, is celebrating Ramadan with community-driven initiatives while reinforcing its commitment to ‘Real Halal’, promising hand-slaughtered, never-stunned, and hormone-free meat.
As a trusted name in the region, Al Islami continues to honour the legacy of its founder – Haj Saeed Lootah’s, who said: “Love people and strive for goodness.” And “Our life itself is an act of worship.”, championed the ethos of love, fraternity and togetherness. This Ramadan, the brand is deepening its engagement with families across the UAE through exciting giveaways, social media activations, and special promotions aimed at making the holy month even more rewarding.
At the heart of Al Islami’s Ramadan initiatives is its commitment to ‘Real Halal’—a principle rooted in the brand’s foundation. The brand promises truly halal meat from hand-slaughtered, never stunned, and free from added hormones, ensuring that families across the world can trust the authenticity and purity of the food they consume.
Shoppers can take advantage of special Ramadan promotions and initiatives this Ramadan. Al Islami participated in the ‘Make it in the Emirates’ Ramadan Market, an initiative led by the Ministry of Industry and Advanced Technology (MOIAT). Customers can enjoy 50% discounts, with 10% of the proceeds donated to the Khalifa Fund, highlighting the brand’s commitment to giving back to the community during Ramadan. The first market was held in Umm Al Quwain.
“Ramadan is a time of reflection, giving, and coming together over meals with loved ones. This year’s Ramadan is truly special as we are celebrating our founder – Haj Saeed Lootah’s values of love, community and food as a blessing that brings people together. At Al Islami, we take pride in offering truly halal food, staying true to the values our founder instilled in us. Like every Ramadan, we are again not only celebrating our heritage but also giving back to the community through meaningful initiatives,” commented Zubair Ahmed, Marketing Director of Al Islami Foods.
Meanwhile, Al Islami has partnered with 80 to 100 influencers hosting competitions on their social media pages, each selecting 10 winners by the end of Ramadan, who will receive gift hampers packed with premium products. In addition, followers can participate in Al Islami’s Ramadan Quiz, an interactive online competition wherein daily questions test participants’ knowledge and provide an opportunity to win premium kitchen appliances. To ensure a smooth fasting experience, Al Islami is announcing Suhoor and Iftar’s times daily on its social media channels.
A leader in Halal Foods for five decades, Al Islami Foods is an Emirati brand with an unrivalled global presence that embodies the principles of quality and innovation. The brand has been recognised as one of the top halal brands globally, securing a coveted position among the Top 5 Halal Products Companies in the Organization of Islamic Cooperation (OIC) in 2023, and was awarded the prestigious title of iHalal Brand of the Year in 2021.
Last Updated on 4 days by News Desk 1
