NEWS DESK

AMAZON BRINGS NEXT-LEVEL TECH TO ESPORTS WORLD CUP

PR News Desk 06/08/2025

The Esports World Cup Foundation (EWCF) announced today a collaboration with Amazon and Amazon Web Services (AWS) to bring the Esports World Cup 2025 action closer than ever before to millions of fans worldwide by leveraging advanced technologies to create immersive and interactive

NEWS DESK

Keeta Launches Founding Partner Program in Kuwait with Powerful Early-Bird Incentives

PR News Desk 06/08/2025

Keeta, the international subsidiary of Meituan, China’s on-demand delivery giant, announced the launch of its Founding Partner Program in Kuwait. This strategic early-access initiative is designed to empower local merchants, logistics providers, and delivery partners ahead of Keeta’s market debut. As the global arm of Meituan, Keeta harnesses the operational

NEWS DESK

United Arab Bank Successfully Raises AED 1.03 billion through Rights Issue

PR News Desk 06/08/2025

United Arab Bank (UAB), listed on the Abu Dhabi Securities Exchange (ADX) announced the successful completion of its capital increase, which ended on July 29, 2025. The Rights Issue raised AED 1,031 billion increasing the Bank’s issued capital from AED 2,062 billion to AED 3,093 billion. The newly issued shares were priced at AED 1 […]

NEWS DESK

Introducing Mileo The Palm, Hotel and Residences: A Distinct Era of Refined Living in Dubai

PR News Desk 06/08/2025

Opening this September, Mileo The Palm, Hotel and Residences marks thearrival of a new kind of luxury in Dubai’s iconic Palm West Beach. Following the success of its flagship property in Mykonos, Mileo brings its

NEWS DESK

Digital Meets Physical: UAE Retailers Double Down on Omnichannel Strategy as 70% Integrate Digital Tools In-Store, Zoho Study Reveals

PR News Desk 06/08/2025

Zoho Corp., a leading global technology company, today revealed that, as per its latest survey titled The UAE Retailer Survey, conducted by Zoho Commerce, 70% of UAE retailers are now integrating digital tools into their physical stores, signalling a major shift toward omnichannel retail. The survey, which gathered insights from over 300 businesses, highlights the […]

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Firestone Kicks Off 125th Anniversary

PR News Desk 06/08/2025

Bridgestone Americas (Bridgestone) today announced a year-long celebration to commemorate the 125th anniversary of its iconic Firestone brand. Marking more than a century as a leader in the tire industry in performance, dependability and value, Firestone is honoring the milestone through a series of new product launches, experiences and celebrations through August 2026.

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WHX Dubai and WHX Labs Dubai to combine in 2026 to form the world’s largest healthcare event

PR News Desk 06/08/2025

Informa has announced the launch of the world’s largest healthcare event, following the decision to hold two flagship events simultaneously in 2026. From 9-13 February 2026, WHX Dubai (formerly Arab Health) and WHX Labs Dubai (previously Medlab Middle East) will bring together more than 270,000 healthcare leaders from 180 countries and over 4,800 exhibitors,

NEWS DESK

Palo Alto Networks Redefines Application Security with the Industry’s Most Comprehensive Prevention-First ASPM

PR News Desk 06/08/2025

Palo Alto Networks® (NASDAQ: PANW), the global cybersecurity leader, today announced Cortex® Cloud™ Application Security Posture Management (ASPM), a prevention-first application security module that intelligently blocks security issues from reaching production. Now, security leaders and developers can fix security risks before cloud and AI applications

NEWS DESK

McIlroy returns to defend DP World Tour Championship in pursuit of seventh Race to Dubai crown

PR News Desk 06/08/2025

Grand Slam winner and five-time Major Champion Rory McIlroy will return to Jumeirah Golf Estates from November 13-16 to defend his DP World Tour Championship title at the season-ending Rolex Series event. The Northern Irishman delivered a masterclass in control and shot-making to claim his third DP World Tour Championship victory in 2024, sealing a […]

NEWS DESK

ManageEngine Endpoint Central Delivered 442% ROI According to Total Economic Impact Study

PR News Desk 06/08/2025

ManageEngine, a division of Zoho Corporation and a leading provider of enterprise IT management solutions, today announced the findings of a commissioned Total Economic Impact™ (TEI) study, conducted by Forrester Consulting, of Endpoint Central, its unified endpoint management and security (UEMS) platform. The study revealed that a composite organization, which is a

NEWS DESK

Smart. Fast. Precise: Compact and affordable PIXMA printers designed to fit your life 

PR News Desk 06/08/2025

Canon is excited to introduce two ultra-compact 3-in-1 printers built for speed, convenience, and seamless smartphone connectivity. Designed for the modern, connected lifestyle, these new PIXMA printers consist of the TS6540i (featuring OLED screen) and the TS4140i.   At just 374mm wide, the two models seamlessly fit into small desk spaces and stand out

NEWS DESK

Sage Appliances Pioneers a New Era of Coffee Innovation in the Middle East

PR News Desk 06/08/2025

Sage Appliances, the iconic global brand known for its award-winning coffee and kitchen appliances, has announced a significant expansion of its presence in the Middle East as part of its strategy to meet the region’s rapidly growing demand for premium at-home coffee solutions. With a strong global reputation for design-led innovation, Sage Appliances is now […]

NEWS DESK

NetApp Appoints Saeed Al-Zahrani as General Manager to Lead Saudi Arabia Growth Strategy

PR News Desk 06/08/2025

NetApp® (NASDAQ: NTAP), the intelligent data infrastructure company, has appointed Saeed Al-Zahrani as General Manager for Saudi Arabia, to further reinforce its commitment to the Kingdom’s digital transformation agenda. In this role, Al-Zahrani will be responsible for driving NetApp’s local strategy, deepening public and private sector partnerships, and enabling customers

NEWS DESK

Middle East startups gain global ground with original tech solutions

PR News Desk 06/08/2025

Tech investor, entrepreneur Abdumalik Mirakhmedov says ‘Made in MENA’ is becoming a world-class brand Middle East tech startups are attracting global attention, showing the region is capable of setting trends instead of just following them, with the UAE proving to be a key launchpad for success. With homegrown innovations addressing real-world challenges, founders are

NEWS DESK

Rubrik and Sophos to Deliver Microsoft 365 Cyber Resilience with New Partnership

PR News Desk 06/08/2025

Rubrik (NYSE: RBRK), the cybersecurity company, and Sophos, a global leader of innovative security solutions for defeating cyberattacks, today announced a strategic partnership to provide Sophos M365 Backup and Recovery Powered by Rubrik. This marks the first Managed Detection and Response (MDR)-optimized Microsoft 365 backup and recovery solution fully

NEWS DESK

FITCODE opens second flagship location in Dubai’s Nad Al Sheba

PR News Desk 06/08/2025

FITCODE has officially opened its second flagship location in Dubai’s Nad Al Sheba, expanding its premium health and wellness experience to a new community. Following the success of its flagship club in Tilal Al Ghaf, the new 4,500 square foot facility reinforces FITCODE’s commitment to high-performance training, expert coaching and advanced recovery, providing members

NEWS DESK

Vertiv announces Vertiv™ OneCore to Accelerate Deployment of Scalable Prefabricated Infrastructure for AI, HPC, and High-Density 5+ MW Data Centers

PR News Desk 06/08/2025

Vertiv (NYSE: VRT), a global leader in critical digital infrastructure, today announced the global availability of Vertiv™ OneCore, a scalable prefabricated solution that integrates Vertiv’s proven power, thermal, and IT infrastructure technologies into a single, factory-assembled system. Designed to accelerate high-density data center deployments, Vertiv OneCore

NEWS DESK

Death Relives and The First Descendant Get Frame-Boosting NVIDIA DLSS 4 Update

PR News Desk 06/08/2025

This week, NVIDIA DLSS 4 with Multi Frame Generation multiplies performance in Death Relives and The First Descendant, delivering the definitive PC experience for GeForce RTX players. Powered by Unreal Engine 5, The First Descendant is a free, third-person cooperative action-RPG shooter that lets gamers experience the fun of strategic boss fights through 4-player co-op.

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ServeU, a subsidiary of Union Properties, acquires House Keeping (LLC) at AED 100 million deal to expand market reach

PR News Desk 06/08/2025

Union Properties PJSC (“Union Properties” or “the Company”) (DFM: UPP), through its subsidiary ServeU, a leading facilities management (FM) solutions provider in the UAE, has announced the strategic acquisition of House Keeping (LLC) and House Keeping Domestic Workers (LLC), including their subsidiary, in a deal valued at AED 100 million. This move reinforces ServeU’s

NEWS DESK

SentinelOne to Acquire Prompt Security to Advance GenAI Security and Agent Security Strategy

PR News Desk 06/08/2025

SentinelOne, a global leader in AI-powered security, today announced it has signed a definitive agreement to acquire Prompt Security, a pioneer in securing AI in runtime, preventing AI-related data leakage and protecting intelligent agents. The deal is part of SentinelOne’s strategy to extend its AI-native Singularity Platform to secure the rapidly growing