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My FarmWell App Enters Next Phase: University of Sharjah and IBM Celebrate Next-Stage Advancements

PR News Desk
The University of Sharjah (UoS), in collaboration with IBM through the IBM Sustainability Accelerator, is pleased to announce advancements to the My FarmWell mobile application – an innovative platform designed to support sustainable agriculture in water-scarce regions. Built using IBM Environmental Intelligence and UoS Welly Chatbot, My FarmWell integrates IBM Cloud
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Check Point Software Appoints Diego Arrabal as VP of Eastern Europe, Middle East, and Africa (EEMEA)

PR News Desk
Check Point® Software Technologies Ltd. (NASDAQ: CHKP), a pioneer and global leader of cyber security solutions, today announced the appointment of Diego Arrabal as Vice President for Eastern Europe, Middle East, and Africa (EEMEA). Based in Dubai, Arrabal will oversee operations across this fast-growing and strategically vital region, driving Check Point’s vision of
NEWS DESK

Wellness in every sip: Krave launches new matcha beverages

PR News Desk
The UAE’s go-to destination for clean, nutrient-rich meals just got greener. This summer, Krave has unveiled its all-new range of matcha-based beverages that are now serving across selected Krave locations in Dubai and Abu Dhabi. Spotlighting matcha, the trending superfood known for its wide-ranging health benefits, the new offerings include an Iced Matcha Latte, designed
NEWS DESK

ArabyAds Talent Introduces the Next Evolution of Celebrity Management and Representation for MENA’s Public Figures

PR News Desk
ArabyAds, the leading global AdTech company founded in the MENA region, today announces the launch of ArabyAds Talent, a strategic talent management solution designed to serve the region’s most influential public figures shaping culture, commerce, and discourse. Built to meet the demands of a rapidly evolving media and business landscape, ArabyAds Talent offers an
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The UAE participates in the High-Level Political Forum in New York and reaffirms its support for international efforts to achieve the Sustainable Development Goals

PR News Desk
The United Arab Emirates delegation will participate in the upcoming 2025 United Nations High-Level Political Forum (HLPF) on Sustainable Development, organized by the UN Department of Economic and Social Affairs (UN DESA) at UN Headquarters in New York. The delegation will showcase the UAE’s comprehensive development model, reaffirming its commitment to accelerate
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UAE reaffirms commitment to expanding international partnerships to develop IP and support its contribution to innovation

PR News Desk
H.E. Abdulla bin Touq Al Marri, Minister of Economy and Tourism, led the UAE delegation at the 66th series of Meetings of the Assemblies of the Member States of the World Intellectual Property Organization (WIPO). The meetings commenced at the Organization’s headquarters in Geneva, Switzerland, and will continue until 17 July. H.E. Bin Touq emphasized […]
NEWS DESK

H.E. Abdulla bin Touq leads economic delegation to Switzerland to explore best practices in the development of food clusters

PR News Desk
H.E. Abdulla bin Touq Al Marri, Minister of Economy and Tourism, led an economic delegation of leading national companies from the food and agriculture sectors to Switzerland. The visit aimed to explore global best practices in building food innovation ecosystems, developing food clusters, and promoting research, development, and the adoption of sustainable solutions in