‘Big Borders Sale’ in Dubai offers discounts of up to 75% off
Range of books, toys, and stationery on sale at Dubai Studio City
Borders, a leading retailer of books, toys, and stationery in the UAE, is celebrating the festive season with the ‘Big Borders Sale’ from December 20-31, 2023, at Dubai Studio City.
The retail event is from 10am to 2am daily and features up to 75% off on books, toys, and stationery – making it the biggest sale in the UAE.
The ‘Big Borders Sale’ offers a unique opportunity for shoppers of all ages to avail of jaw-dropping discounts on a vast selection of books, a range of playful and educational toys, collectables, high-quality stationery, and exclusive products from Borders-owned renowned brands in the UAE, including Smiggle, Cath Kidston, Lego, Hot Wheels, Barbie, Paperchase, Hallmark and signed WH Smith products from the UK.
To make the event even more rewarding, students with a valid ID who register on the ‘Big Borders Sale’ website will receive an additional 5% discount on their first purchase. Registration is quick and easy.
Vivek Bahirwani, Director at Borders, Al Maya Group, said: “’Big Borders Sale’ is our biggest sale of the year, designed to help families celebrate the joy of giving without worrying about overspending. It’s a time to revel in the pleasure of finding the perfect present for loved ones and enjoy the savings that come with it.”
Visitors can also indulge in culinary delights from food trucks featuring popular brands like Costa Coffee and Baskin Robbins. Additionally, families can enjoy a play area with a bouncy castle provided by Funky Monkey, offering a secure environment for children while their parents shop.
Borders is a reputed American brand that began operating in the UAE in 2006 and has been a go-to brand for book lovers and creative people. The brand has since established itself as more than just a bookstore in the UAE – serving as it does – as a community space where knowledge and fun meet.
For more information: www.bigborderssale.com
Featured image: Barbie dolls and other merchandise displayed at the ‘Big Borders Sale’. Image: Borders
