Bridging Cultures: Menassah Distribution Company Advances Emirati Literature
From the heart of the Indian capital to the distinctive landscape of the Jazan region in Saudi Arabia, Menassah Distribution Company continues its mission to advance Emirati literature to broader horizons at prominent international cultural forums, firmly believing in the power of literature to build bridges of communication between nations. After nine days of cultural engagement at the New Delhi International Book Fair 2025, an event that brought together leading publishers and authors from across the globe. Menassah is preparing to embark on a new chapter in the Kingdom of Saudi Arabia by participating in the inaugural Jazan Book Fair, a new platform for cultural dialogue and the promotion of reading.
Menassah has successfully concluded its participation at the New Delhi International Book Fair 2025, held at the New International Convention and Exhibition Centre in the Indian capital from 1 to 9 February. The company showcased and sold an exceptional collection of Emirati books at its dedicated stand, featuring 82 publishers participating and 305 different titles on display, totalling 1,086 books.
Building on its success in New Delhi, Menassah will participate in the first edition of the Jazan Book Fair 2025 in Saudi Arabia. This fair is a significant literary and cultural event aimed at fostering a reading culture and enriching the literary landscape of the region. Menassah’s stand will feature around 1,027 titles from the latest publications of 101 local publishers, amounting to a total of 3,840 books.
Commenting on these participations, His Excellency Rashid Al Kous, General Manager of Menassah Distribution Company, stated: “Our participation in such major cultural events reflects Menassah’s ongoing commitment to promoting Arab culture and strengthening literary and cultural exchange between nations, in line with the vision of the Emirate of Sharjah and its cultural and civilisational goals. Our mission is to support Emirati and Arab publishers and authors, expanding their reach beyond the local market.”
He added: “Our presence at the New Delhi International Book Fair was a unique opportunity to elevate Emirati literature on the global stage. We look forward to continuing this journey with our participation in the Jazan Book Fair, reaffirming our commitment to supporting the Arab publishing industry and expanding the distribution of Emirati books regionally and internationally, making them accessible to a wider audience.”
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