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February 15, 2025
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Markets

Markets

Offline versus online promotional media

Which drives better consumer engagement? In an era dominated by digital marketing, businesses increasingly turn to online platforms like mobile apps, social media, and direct email to reach consumers. However, recent research suggests that traditional offline marketing techniques like printed coupons might still have a significant edge in driving consumer behaviour. A team
Markets

Donald Trump vows to defend the United States

At his inaugural ceremony In his inaugural address on January 20, 2025, President Donald J. Trump reaffirmed his commitment to defending the United States. He declared that his top priority as commander-in-chief would be protecting the country from external threats and invasions. “As Commander-in-Chief, I have no higher responsibility than to defend our country from
Automotive Markets

China extends vehicle trade-in policy in 2025

To boost the country’s EV sales China has extended its vehicle trade-in subsidy scheme into 2025, renewing a crucial incentive to further the adoption of electric vehicles (EVs). The previous policy expired at the end of 2024. The trade-in scheme, which remains the final Chinese government-backed subsidy for EVs, is part of a broader effort […]
Business Markets

Global VR headset shipments fell in Q3 2024

AR and AI technologies show promise Global shipments of Virtual Reality (VR) headsets fell by 4% year-on-year (YoY) and 16% quarter-on-quarter (QoQ) in the third quarter of 2024, marking the market’s third consecutive quarter of declines. This trend reflects a growing challenge within the VR market, as demand for tethered VR headsets dropped by 50% […]
Markets

OTT business messaging revenue to hit $3.7bn in 2025

Infobip, Gupshup, Twilio dominate A new study has revealed that global Over-the-Top (OTT) business messaging revenue is set to surge, growing from $2.4 billion in 2024 to $3.7 billion in 2025. Despite this promising expansion, the market is expected to face significant disruption from emerging technologies that will enhance user experiences. Notably, click-to-chat ads are
Business Markets

Airbus unveils C295 Final Assembly Line in India

In partnership with Tata Group entity Airbus officially inaugurated its first-ever Indian final assembly line (FAL) for the C295 medium tactical transport aircraft on October 28, 2024, in Vadodara, Gujarat. This marks a significant milestone in the European company’s history, as it is the first time Airbus has established a complete aircraft production system outside […]
Markets

Samsung, Apple, Xiaomi top global smartphone market in Q2 2024

US sanctions hurt Huawei Samsung, Apple, and Xiaomi have collectively commanded half of the global smartphone market in the second quarter of 2024, highlighting their continued dominance in the industry. According to the latest IDC Quarterly Mobile Phone Tracker data, these three tech giants have each made significant strides in capturing consumer interest and market […]
Markets

Why is the global news app industry booming?

Let’s take a deep dive for the answers The global news app industry has experienced significant growth in recent years, fueled by the increasing demand for real-time information, the proliferation of smartphones, and the shift towards digital content consumption. As traditional media outlets face challenges, news apps have emerged as a crucial platform for delivering […]
Business Markets

gimmefy.ai enters the North American market

MENA region is also in the pipeline In a strategic move aimed at global expansion, gimmefy.ai, a leading generative AI marketing platform headquartered in Singapore, has officially launched its operations in North America. Founded on cutting-edge AI models and expert marketing strategies, gimmefy.ai has achieved considerable success in Asia. Now, it aims to empower North