Check out the latest Shure audio solutions at GITEX Global 2023

Innovations are designed for smart meeting places and classrooms

Shure, the leading manufacturer of microphones for live, touring and studio applications, is presenting at GITEX Global 2023 its latest audio solutions for the professional audio industry and AV conferencing.

During GITEX Global 2023 – the world’s largest tech and startup show – being held from October 16-20, 2023, at Dubai World Trade Centre (DWTC), a highlight of the Nile, Illinois, US-based company is its new Microflex Advance MXA902 Integrated Conferencing Ceiling Array – the world’s first conferencing ceiling array microphone with integrated loudspeaker and IntelliMix DSP for small and medium-sized meeting rooms.

Shure’s presence at GITEX Global 2023 aims to enhance high-quality audio technology for IT managers and AV decision-makers while strengthening connections with the company’s Middle East-based customers and partners.

Angelika Oernfelt, Senior Sales Director, Middle East and Africa, Shure, said: “Our customers require scalable audio solutions for meeting spaces and classrooms of all sizes and configurations.

“To meet their needs, we continuously innovate to provide high-quality audio products suitable for these varying environments, including professional audio applications. We are thrilled to showcase a range of these smart solutions at GITEX Global,” Oernfelt added.

Shure is demonstrating the following innovations at GITEX Global 2023:

• Microflex Ecosystem: Offers the complete portfolio of networked and superior audio solutions, from DSP to loudspeakers, which can be perfectly tailored to meet the needs of any AV infrastructure. For corporations, governments, universities, or larger organisations, Microflex Ecosystem provides a best-in-class experience, ensuring meetings and conferences work as effectively as possible within any space.

• Microflex Advance MXA920 Ceiling Array Microphone: The latest addition to the Microflex ecosystem and new flagship product, MXA920, ensures easy deployment and unique voice capture. It integrates with other conferencing platforms.

• Stem Ecosystem: The enhanced ecosystem, reconfigured with recent firmware updates, is ideal for situations that require straightforward, deployable audio solutions for daily conferencing needs. Small businesses and smaller meeting rooms within the context of a larger AV project can enjoy a consistent and effective audio experience with Stem Ecosystem devices.

• Axient Digital Wireless System: Incorporates innovative wireless technology while providing improved high-performance RF, exceptional audio quality, control, and hardware scalability. Catering to the evolving needs of the TV, broadcast, and film industries, Axient Digital provides two lines of transmitters, AD series and ADX series, along with additional accessories and software to give users more control and provide real-time monitoring of network control and products without interrupting the live event.

• AD600: The latest addition to Axient Digital offers real-time, wide-band spectrum scanning and monitoring from 174 MHz to 2.0 GHz, spectrum analysis, and frequency coordination in a single rack unit. Six antenna connections deliver multiple coverage options, while Dante connectivity provides advanced audio monitoring of any network.

• Wireless Workbench 7 (WWB7): The new generation of Shure’s free Wireless Workbench software for audio professionals puts a full suite of RF spectrum management tools in one place to give you full command of compatible wireless devices. WWB7 has several enhancements to its previous generation, including adding the WWB Scan Library, optimising dark mode, and adding new customised report options.

• IntelliMix Room integrated into Crestron XiO: IntelliMix Room software supports remote monitoring and management within the Crestron XiO Cloud platform, enabling insight into IntelliMix Room and any connected MXA products on the same network, delivering a unique AV conferencing experience.

• Microsoft Teams compatibility: With a portfolio that now includes the complete audio signal chain from microphone to DSP to loudspeaker, Shure provides certified audio solutions for Microsoft Teams Rooms environments of all sizes.

• Flexible solutions with Barco: Connected with USB, the Shure Audio Ecosystem and Barco ClickShare Conference give users a range of scalable and flexible audio options that adapt to any environment.

• From the desk to the meeting room with Zoom: Shure now delivers a complete audio ecosystem certified for Zoom. This system connects microphones, DSPs, and loudspeakers, including MXA920 and MV7, to Zoom’s technology platform to upgrade a participant’s audio experience. 

The Shure booth at GITEX Global 2023 is in Hall 7, H7-C40, at DWTC.

Featured image: Microflex Advance MXA902 Integrated Conferencing Ceiling Array is the world’s first conferencing ceiling array microphone with integrated loudspeaker and IntelliMix DSP for small and medium-sized meeting rooms.

Last Updated on 1 year by Arnold Pinto