Cosmoprof CBE ASEAN 2024 Sets New Records

Cosmoprof CBE ASEAN 2024 Sets New Records

The beauty industry in Southeast Asia continues to flourish, as evidenced by the success of Cosmoprof CBE ASEAN 2024. The region’s premier beauty trade show concluded last week with record-breaking participation and an overwhelming display of industry innovations.

The third edition of Cosmoprof CBE ASEAN, held at the Queen Sirikit National Convention Centre in Bangkok, Thailand, from June 13 to 15, 2024, welcomed 16,636 stakeholders from 59 countries and regions.

This marked a 26% increase in attendance compared to the previous year, underscoring the event’s growing stature as a pivotal platform for discovering new trends and product launches across ASEAN countries and beyond.

International visitors surged by 28%, with notable upticks from key Asian markets, including China, Singapore, the Philippines, South Korea, India, and Japan. This influx highlighted the event’s increasing international prestige and its pivotal role in facilitating global partnerships within the beauty sector, making it a truly global event.

Brands Galore

Over 1,500 companies and brands from 18 countries and regions showcased their latest offerings, transforming Bangkok into a hub of beauty innovation. The exhibition featured four dedicated country pavilions from China, Italy, South Korea, and Thailand, showcasing various products ranging from raw ingredients to finished branded goods.

The event also featured a robust programme of educational sessions and industry insights, including the World Spa & Well-being Congress 2024, CosmoTalks, and live demonstrations on Cosmo Onstage. These sessions, designed to provide invaluable perspectives on emerging trends and market dynamics, drew participation from over 500 industry stakeholders eager to navigate the evolving beauty landscape.

These sessions provided invaluable perspectives on emerging trends and market dynamics, drawing participation from over 500 industry stakeholders eager to navigate the evolving beauty landscape.

Cosmoprof CBE ASEAN’s exclusive Buyer Programme was not just a feature but a central pillar of its success. The programme facilitated strategic connections between 337 buyers from Thailand, ASEAN countries, Asia Pacific, Europe, and the Middle East, fostering new partnerships and business opportunities.

Notably, 45% of these influential buyers hailed from international markets, emphasising the event’s role in fostering meaningful business exchanges and driving global commerce within the beauty industry.

Feedback from participants underscored the event’s impact and value. Brooke Bergé, Division Manager at Ali Bin Ali (Qatar), praised the Match&Meet platform for its effectiveness in connecting with sustainable beauty brands and facilitating flexible scheduling.

Buyers like Giorgia Del Fabbro from Biopharma Group (Italy) highlighted the strategic insights from exploring innovative packaging solutions tailored to the ASEAN market’s unique demands.

Cosmoprof CBE ASEAN 2024 also spotlighted significant industry trends, strongly focusing on medical beauty, beauty supplements, and locally inspired products. Exhibitors seized the opportunity to showcase their expertise in these burgeoning segments, with notable interest in Made in Thailand cosmetics and Thai Premium brands.

Reflecting on their participation, exhibitors shared positive experiences and promising leads. Catarina Pacheco from Scents from Nature (Portugal) commended the event for generating high-quality contacts across Southeast Asia. Similarly, Gabriel Radulescu from Of The Islands (The Netherlands) expressed surprise at the exceptional return on investment, particularly from the wellness and spa sectors.

Looking ahead, Cosmoprof CBE ASEAN is poised to build on its success in 2024 with the announcement of its 2025 edition scheduled for June 25-27.

Organisers anticipate continued growth and participation, reaffirming the event’s pivotal role in driving innovation and collaboration within the dynamic ASEAN beauty market.

Featured image: An exhibitor interacts with a Cosmoprof CBE ASEAN 2024 visitor. Credit: Cosmoprof CBE ASEAN

Last Updated on 7 months by Dan Ngiam