Equativ Appoints Rueben Vijaratnam As MD For South East Asia
As The Company Widens Market Presence
Equativ, the global independent ad company, has made a significant move by appointing Rueben Vijaratnam as its new managing director for South East Asia, underscoring its strategic growth and the increasing importance of the South East Asian market.
Equativ’s recent move to restructure its senior leadership team in the APAC region is strategic. The team is dedicated to bolstering the company’s market presence and seizing regional market opportunities, demonstrating Equativ’s commitment to growth and expansion.
The initiative comes from Equativ’s strategic merger earlier this month with Sharethrough, a leading omnichannel ad exchange. The merger sets new standards in programmatic advertising efficiency and scale for advertisers, media owners, and technology partners. The combined entity, with over 720 employees across 18 countries and a consolidated net recurring revenue exceeding $200 million, is poised to lead the industry.
Vijaratnam brings extensive experience in digital sales and marketing to his new role, having previously held key positions at tech firms, including Yahoo, Oath, and Quantcast.
Vijaratnam stated: “I am excited to be joining Equativ at a very interesting point in our journey. The recent merger with Sharethrough springboards Equativ into a new level in the company’s global ambitions, and curation is becoming an ever-more-important solution to the challenges facing brands navigating the digital world today.
“We look forward to growing the Singapore office and expanding our footprint in South East Asia with existing and new partners and truly delivering the promise of adtech in this region.”
Céline Gauthier-Darnis, EVP MENA & APAC at Equativ, expressed confidence in Vijaratnam’s leadership. She said, “With Rueben at the helm, we aim to solidify our position as a key player in South East Asia’s adtech landscape, driving our growth agenda and exceeding client expectations.”
In Q1 2024, Equativ (headquartered in Paris and New York) and Sharethrough (based out of Montreal, Canada) achieved year-over-year growth rates of 16% and 20%, respectively.
These gains were driven by strategic partnerships and increased revenue from cutting-edge offerings in content streaming, connected TV (CTV), and environmentally conscious media products.
Featured image: Rueben Vijaratnam had earlier stints with Yahoo, Oath, and Quantcast. Credit: Equativ
