Uniqlo aces it with new collection designed by Roger Federer and JW Anderson
Global apparel retailer Uniqlo has launched the new Roger Federer collection by Jonathan Anderson, a collaboration line between Uniqlo global brand ambassador Roger Federer and British fashion brand JW Anderson.
Combining Federer’s classic style with Anderson’s modern and colourful rendition of sports and performance wear the collection blends seamlessly between sports and everyday.
Koji Yanai, Fast Retailing Senior Executive Officer and Head of Uniqlo Global Marketing, said: “We are absolutely thrilled to be launching our new collection designed jointly by Roger Federer and JW Anderson. A new style of LifeWear was created by combining the unique talents of a tennis legend and a fashion leader.”
Roger Federer noted: “I’ve always wanted to have a collection perfect for playing tennis while also versatile for the other parts of daily life. I’m fortunate that Jonathan shared this vision.
“Together, we were able to create a stylish and comfortable line rooted in a classic tennis style. Jonathan is talented, creative, and incredibly down-to-earth. It has been a pleasure to work with him on this collection.”
Ecstatic reaction
Jonathan Anderson said: “When I was first approached about creating a collection with Roger, I remember being very happy and excited. That’s because I was so influenced by watching Roger play.
“Thinking a lot about what LifeWear means for all the different people who look up to Roger, we designed a collection that could be worn in an actual match, for a classic look, or just as easily be worn around town. We’ve got something that feels elevated, and it is kind of timeless.”
Along with polo shirts and shorts, the collection includes many genderless items such as nylon easy pants with piping down the side colour accents, a striking premium lambswool crew neck sweater with bold colours and knitted, and a fleece full zip jacket accented with a breast pocket in a different material.
Uniqlo partners with world-leading athletes as global brand ambassadors to promote the Uniqlo brand and LifeWear everyday clothing concept.
Last Updated on 1 year by Arnold Pinto
