Gates Hospitality enters employees’ enhancement pact with frntlne
Gates Hospitality, a Dubai-headquartered hospitality development company, has entered a strategic partnership with frntlne, a Melbourne, Australia-based edu-tech platform, with the aim of empowering its own employees and in turn, reshaping the hospitality sector in the UAE.
Gates Hospitality owns a portfolio of international brands, and homegrown F&B concepts, and also operates hospitality assets globally.
Global Hospitality’s hospitality brands currently comprise Reform Social & Grill, folly, Publique, Bistro Des Arts, and Ultra Brasserie – all located in Dubai City – in addition to Six Senses Zighy Bay in Oman (pictured), and Red Farm in London.
According to a media statement frntlne’s platform is shaped by its proprietary ‘frntlne Interactive Knowledge Methodology’.
This particular methodology seeks to empower frontline staff by providing engaging and memorable content. Founded in 2021 by serial entrepreneur Mark John, frntlne’s methodology offers short, TikTok-style videos and interactive content that enhances information retention and makes the upskilling process enjoyable.
Global partnerships
By deploying its world-first, science-backed proprietary online platform, frntlne partners with multinational retail and consumer brands, including L’Oreal, P&G, Swisse, Mumm Champagne, and Bondi Sands, to name a few.
Naim Maadad, CEO and Founder of Gates Hospitality, said: “We are excited to be the first client in the Middle East for frntlne.
“At Gates, we are always on the lookout for initiatives to empower, train, and educate our employees, and frntlne’s innovative platform aligns perfectly with our vision of advancing the skills and expertise of our workforce through various training programmes,” Maadad added.
Mark John, CEO and Founder of frntlne, added: “frntlne is building a new way to engage frontline team members and influence buying decisions.
“We are committed to up-skilling workforces across industry, driving profitability, which is ever so important in the current economic climate,” said John.
Gates Hospitality holds the representation rights to select hotels, resorts, spas, holistic wellness, and F&B assets across the MENA region.
The company also offers global hospitality advisory services through its most recent venture, Tribe Creators.
