Intercoil International and DOLIDOL (a Member of AFRICORP Consortium Group) Form Strategic Partnership
Intercoil International, a leading UAE-based manufacturer, distributor and retailer of total sleep solutions across the GCC region, today announced a strategic partnership with DOLIDOL, a member of AFRICORP Consortium Group. The alliance was formally announced during the Integrated Industrial Partnership for Sustainable Economic Development summit in Qatar, February 2025, in the presence of the Ministers of Industry and Trade from both the United Arab Emirates and Morocco, highlighting the strengthening economic ties between the two nations.
Intercoil International has established itself as a pioneer in promoting “Made in UAE” manufacturing excellence, operating state-of-the art manufacturing facilities in the UAE and Saudi Arabia, and setting industry benchmarks in the production of premium sleep solutions.
The partnership brings together two established leaders in the bedding industry. Through its industrial division, AFRICORP Industry, the consortium operates one of Africa’s most recognized bedding and foam manufacturing businesses under the Dolidol brand. This integration creates significant opportunities for technological innovation, sustainable manufacturing practices, and market expansion across the Middle East and Africa.
Intercoil is the exclusive Middle East licensee for international bedding brands Simmons® and Therapedic®, partnerships spanning 15 and 23 years respectively, demonstrating its long-term commitment to premium quality and market leadership.
Hassan Abbas Al-Hazeem, CEO of Intercoil International, said: “In our 50th anniversary year, this strategic partnership represents a significant opportunity for Intercoil’s continued growth and development. The combination of our manufacturing expertise with DOLIDOL’s industrial capabilities creates substantial opportunities for regional expansion and product innovation.”
The partnership outlines an ambitious development strategy across four key areas, supported by a planned investment of $55 million over five years:
- Manufacturing Development: increase in production capacity at the UAE’s Ras Al Khaimah plant, alongside a substantial expansion of Saudi Arabian operations through a new integrated manufacturing facility for foam, mattresses, and furniture production.
- Regional Retail Expansion: Launch of 20 new Intercoil showrooms across strategic locations in the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman, and Egypt. These showrooms will feature advanced technologies to enhance customer experience.
- Innovation Leadership: Development of new product lines incorporating smart sleep technology, including AI-powered diagnostics and connected sleep solutions. The R&D program will focus on developing proprietary technologies for comfort and durability.
- Sustainability Initiatives: Implementation of comprehensive environmental programs, including transition to solar energy at key manufacturing facilities and development of recyclable product lines. The partnership includes collaboration with research institutions to advance eco-friendly foam technologies.
Saad Berrada Sounni, Chairman of AFRICORP Consortium, stated: “The strategic partnership between DOLIDOL and Intercoil reflects our vision of an integrated industrial development between Africa and the Middle East. We firmly believe that innovation, sustainability, and industrial excellence are the pillars of this alliance, which will benefit both consumers and the economies of both nations.”
This partnership marks a significant step in regional industrial integration, creating a strong platform for growth in the Middle East and Africa’s sleep solutions sector. The combined expertise and market presence of both companies will drive innovation in sleep technology while setting new standards in sustainable manufacturing across the region.
Dubai based boutique advisory firm Trident Consulting (www.tridentconsultingme.com) advised Intercoil and the Al Hazeem family on this transaction.
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