KOSAS LAUNCHES EXCLUSIVELY AT SEPHORA MIDDLE EAST
Kosas is thrilled to announce its exclusive launch at Sephora across the Middle East. The TikTok-viral beauty sensation beloved by celebrities like Hailey Bieber, Kim Kardashian, Olivia Wilde, and Kylie Jenner, is here for the makeup-obsessed that crave artist-approved performance, clinical skincare benefits and good-for-you ingredients – all in one brand.
This eagerly anticipated launch brings the cult-favorite brand from Los Angeles, California to beauty enthusiasts in the UAE, Saudi Arabia, Oman, Qatar, Bahrain, and Kuwait. Kosas believes that beauty is about finding what makes you feel alive and feel good. Its high-performance essentials with major pigment, glow and stay-all-day power are perfect for the “Comfy Glam” look, making you feel the most comfortable in your skin.
Among the standout products is the iconic Revealer Concealer, the global #1 bestseller. Other must-haves include the BB Burst Tinted Gel Cream Moisturizer, Cloud Set Baked Setting Powder, New Blush is Life Baked Dimensional & Brightening Blush, Soulgazer Intensifying Eyeliner, AirBrow Tinted Volumizing Treatment Gel, BrowPop Dual-Action Defining Pencil, Hotliner Contouring Lip Liner, Wet Lip Oil – Plumping Peptide Treatment Gloss, and the Wet Stick Moisturizing Lip Shine, among others.
Sheena Zadeh, Kosas Founder and proud Iranian shares:
“Launching Kosas in the Middle East feels like a natural step. This region is full of individuals who value strength and self-expression, and I am excited to see how Kosas will become a part of their beauty journey. Our brand is about being comfy in your skin, revealing your true self, and embracing the power of makeup to enhance—not hide—who you are.”
Kosas products will be available for purchase online exclusively at Sephora from September 9th, 2024, and in Sephora stores across the Middle East from September 16th, 2024.
Last Updated on 4 months by News Desk 1
